2023-07-212023-07-212023-04-04http://hdl.handle.net/123456789/14906engNamensnennung 4.0 Internationalhttp://creativecommons.org/licenses/by/4.0/Greenwashing detectionVisual product cuesMatch fit biasConsumer classification judgment behaviourEco fashionConsumer experience150Detecting Greenwashing! The Influence of Product Colour and Product Price on Consumers’ Detection Accuracy of Faked Bio‑fashionAufsatzGreenwashingBekleidungsindustrieVerbraucherverhaltenIPCCBetrugBusiness-to-Consumer