Deciphering consumer purchase intention towards red palm oil as functional food: evidence from Malaysia

2022-06-102022-06-102022-04-15http://hdl.handle.net/123456789/13919engNamensnennung 4.0 Internationalhttp://creativecommons.org/licenses/by/4.0/functional foodpurchase intentionTheory of Planned Behavior (TPB)Malaysiared palm oil300630Deciphering consumer purchase intention towards red palm oil as functional food: evidence from MalaysiaAufsatzMalaysiaFunctional FoodKaufmotivationPalmölVerbraucherverhaltenTheorie