Date
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Konferenzveröffentlichung
Outsmarting the MNCs by fitting strategic manoeuvres to national framing: evidence from India
Abstract
This paper focuses on how Indian home-grown companies captured MNCs market in India with the help of strategic maneuvering and understanding their own capabilities. Seizing the framework of Porter’s National Diamond this research follows a caselet approach for illustrating these strategies. The study’s originality springs from understanding changes in demand pattern brought by home-grown companies in the Indian market. A key implication of this paper is that the demand conditions and firm strategy (by means of targeting and developing the customers systematically) are the key components of success as learned from Porter’s Diamond. The study provides insights into understanding Indian middle class perception and behavior towards MNCs offerings and later for home-grown companies.
Citation
In: Pînzaru, Florina; Zbuchea, Alexandra; Brătianu, Constantin; Vătămănescu, Elena-Mădălina; Mitan, Andreea (Hrsg.): STRATEGICA : Shift. Major Challenges of Today’s Economy : International Academic Conference – Fifth Edition – Bucharest, Romania, September 28-30, 2017. National University of Political Studies and Public Administration (SNSPA), Faculty of Management: Bucharest 2017, S. 563-571; issn:2392–702X, eisbn:978-606-749-269-9Additional Information
Proceedings der Konferenz "STRATEGICA - International Academic Conference - Fifth Edition : Shift. Major Challenges of Today’s Economy" in , vom 28-30 September 2017 in Bucharest, Romania.Citation
@inproceedings{doi:10.17170/kobra-202107024225,
author={Singh, Swati and Wagner, Ralf},
title={Outsmarting the MNCs by fitting strategic manoeuvres to national framing: evidence from India},
booktitle={STRATEGICA : Shift. Major Challenges of Today’s Economy : International Academic Conference – Fifth Edition – Bucharest, Romania, September 28-30, 2017},
year={2017}
}
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2021-08-12T15:30:19Z 2021-08-12T15:30:19Z 2017 doi:10.17170/kobra-202107024225 http://hdl.handle.net/123456789/13100 Proceedings der Konferenz "STRATEGICA - International Academic Conference - Fifth Edition : Shift. Major Challenges of Today’s Economy" in , vom 28-30 September 2017 in Bucharest, Romania. eng National University of Political Studies and Public Administration (SNSPA), Faculty of Management Tritonic Namensnennung 4.0 International http://creativecommons.org/licenses/by/4.0/ home-grown MNC Porter Diamond Model emerging economies India 330 Outsmarting the MNCs by fitting strategic manoeuvres to national framing: evidence from India Konferenzveröffentlichung This paper focuses on how Indian home-grown companies captured MNCs market in India with the help of strategic maneuvering and understanding their own capabilities. Seizing the framework of Porter’s National Diamond this research follows a caselet approach for illustrating these strategies. The study’s originality springs from understanding changes in demand pattern brought by home-grown companies in the Indian market. A key implication of this paper is that the demand conditions and firm strategy (by means of targeting and developing the customers systematically) are the key components of success as learned from Porter’s Diamond. The study provides insights into understanding Indian middle class perception and behavior towards MNCs offerings and later for home-grown companies. open access Singh, Swati Wagner, Ralf Bucharest Indien Multinationales Unternehmen Konsumgüternachfrage Marketingforschung publishedVersion STRATEGICA : Shift. Major Challenges of Today’s Economy : International Academic Conference – Fifth Edition – Bucharest, Romania, September 28-30, 2017 Pînzaru, Florina Zbuchea, Alexandra Brătianu, Constantin Vătămănescu, Elena-Mădălina Mitan, Andreea issn:2392–702X eisbn:978-606-749-269-9 563-571 false
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