Sprache
-
KonferenzveröffentlichungThe acceptance of mobile payments in the German retail market (National University of Political Studies and Public Administration (SNSPA), Faculty of ManagementTritonicBucharest, 2016)
-
Teil eines BuchesAutonomous environmental scanning in the World Wide Web (Idea Group PublishingHershey, PA, 2006)
-
Teil eines BuchesBrands and branding in the non-profit sector − theoretical overview and discussion (Publishing House of the University of EconomicsKatowice, 2015)
-
AufsatzCultural Adaption of Hypermedia (2012)
-
Teil eines BuchesCultural Impacts on the Spread of Mobile Commerce: An International Comparison (Information Science ReferenceHershey, 2009)
-
Teil eines BuchesCustomizing multimedia with multi-trees (Information Science ReferenceHershey, PA, 2009)
-
KonferenzveröffentlichungGreen Luxury: New Divide in Positioning Strategies Needed? (National University of Political Studies and Public Administration (SNSPA), Faculty of ManagementTritonicBucharest, 2017)
-
KonferenzveröffentlichungHow digitalization changes the internationalization of entrepreneurial firms: theoretical considerations and empirical evidence (National University of Political Studies and Public Administration (SNSPA), Faculty of ManagementTritonicBucharest, 2017)
-
AufsatzIdentifying patterns of customer response to price endings (2006)
-
Teil eines BuchesIdentity and image dynamics – managing social exclusion in profitable way (Publishing House of the University of EconomicsKatowice, 2015)
-
AufsatzThe Impact of Missing Values on PLS, ML and FIML Model Fit (2020)
-
KonferenzveröffentlichungLinking entrepreneurial orientation to firm performance in a post-socialist market context: the case of Hungary (National University of Political Studies and Public Administration (SNSPA), Faculty of ManagementTritonicBucharest, 2016)
-
Teil eines BuchesMarketing research using multimedia technologies (Information Science ReferenceHershey, PA, 2009)
-
Teil eines BuchesMobile Direct Marketing (IGI GlobalHershey, 2009)
-
Teil eines BuchesMultimedia for direct marketing (Information Science ReferenceHershey, PA, 2009)
-
AufsatzOutput 5 ― Evaluation-Tool (2017)