Aufsatz
How do consumers perceive organic food from different geographic origins? Evidence from Hong Kong and Shanghai
Abstract
The objective of this paper is to understand how Chinese consumers perceive certified organic food, especially the differences between locally and nationally produced organic food compared to food produced overseas. In 2012, a consumer survey was conducted at supermarkets in Hong Kong and Shanghai (N=245). Participants were asked for their perception on four different food origins: locally produced organic food, organic food from China, imported organic food, and locally produced conventional food. Consumers in Hong Kong had a positive attitude towards local organic food and imported organic food. However, they were sceptical about organic food from China, in particular regarding chemical residues and the trustworthiness of producers. Consumers in Shanghai, in contrast, had a positive attitude towards all three tested geographical origins of organic food. Overall, the results suggest that it is challenging for marketers to promote and boost the sales of China-produced organic food in China. Better communication is essential to convince consumers that organic food from China is of similar quality as organic food produced elsewhere.
Citation
In: Journal of Agriculture and Rural Development in the Tropics and Subtropics. Kassel : Kassel University Press. - Vol. 116, No. 1 (2015), S. 71-84Collections
Vol 116, No 1 (2015) (Journal of Agriculture and Rural Development in the Tropics and Subtropics (JARTS))Citation
@article{urn:nbn:de:hebis:34-2015011347164,
author={Yip, Liz and Janssen, Meike},
title={How do consumers perceive organic food from different geographic origins? Evidence from Hong Kong and Shanghai},
year={2015}
}
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2015-06-10T12:22:45Z 2015-06-10T12:22:45Z 2015-05-21 1612-9830 2363-6033 urn:nbn:de:hebis:34-2015011347164 http://hdl.handle.net/123456789/2015011347164 eng Kassel University Press Urheberrechtlich geschützt https://rightsstatements.org/page/InC/1.0/ consumer perception China organic food local food 630 How do consumers perceive organic food from different geographic origins? Evidence from Hong Kong and Shanghai Aufsatz The objective of this paper is to understand how Chinese consumers perceive certified organic food, especially the differences between locally and nationally produced organic food compared to food produced overseas. In 2012, a consumer survey was conducted at supermarkets in Hong Kong and Shanghai (N=245). Participants were asked for their perception on four different food origins: locally produced organic food, organic food from China, imported organic food, and locally produced conventional food. Consumers in Hong Kong had a positive attitude towards local organic food and imported organic food. However, they were sceptical about organic food from China, in particular regarding chemical residues and the trustworthiness of producers. Consumers in Shanghai, in contrast, had a positive attitude towards all three tested geographical origins of organic food. Overall, the results suggest that it is challenging for marketers to promote and boost the sales of China-produced organic food in China. Better communication is essential to convince consumers that organic food from China is of similar quality as organic food produced elsewhere. open access In: Journal of Agriculture and Rural Development in the Tropics and Subtropics. Kassel : Kassel University Press. - Vol. 116, No. 1 (2015), S. 71-84 Yip, Liz Janssen, Meike Gedruckte Ausg. im Verlag Kassel Univ. Press (www.upress.uni-kassel.de) erschienen.
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