Date
2020-01-24Metadata
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Aufsatz
Bottoms up: Delivering sustainable value in the base of the pyramid
Abstract
Despite a wealth of expertise involving leading institutions over at least 15 years, a base of the pyramid (BoP) model resulting in scalability has yet to emerge. We posit that institutional gaps between BoP goals of developing human and social capital on one hand and a short‐term profit focus of business on the other contribute to the lack of scalability. We address this gap by proposing a social intermediary to link the BoP with firms involved in the BoP. The social intermediary will coordinate and interpret the informal market requirements of the BoP to the firm in a “bottoms up” approach. We illustrate the bottoms up approach through a case involving Deutsche Gesellschaft fur Internationale Zusammenarbeit, a German government agency, with the garment manufacturing industry in Pakistan. The case study involves implementation of labor standards and productivity in the Pakistan garment industry, resulting in improved productivity and labor standards enabling garment manufacturers to access global supply chains.
Citation
In: Business strategy and the environment Volume 29 / Issue 3 (2020-01-24) , S. 1605-1616 ; ISSN 1099-0836Sponsorship
Gefördert im Rahmen des Projekts DEALCitation
@article{doi:10.17170/kobra-202003161079,
author={Heuer, Mark Alan and Khalid, Usman and Seuring, Stefan},
title={Bottoms up: Delivering sustainable value in the base of the pyramid},
journal={Business strategy and the environment},
year={2020}
}
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2020-03-16T16:47:29Z 2020-03-16T16:47:29Z 2020-01-24 doi:10.17170/kobra-202003161079 http://hdl.handle.net/123456789/11487 Gefördert im Rahmen des Projekts DEAL eng Namensnennung - Weitergabe unter gleichen Bedingungen 4.0 International http://creativecommons.org/licenses/by-sa/4.0/ base of the pyramid global governance informal markets social intermediary sustainable supply chain 300 630 Bottoms up: Delivering sustainable value in the base of the pyramid Aufsatz Despite a wealth of expertise involving leading institutions over at least 15 years, a base of the pyramid (BoP) model resulting in scalability has yet to emerge. We posit that institutional gaps between BoP goals of developing human and social capital on one hand and a short‐term profit focus of business on the other contribute to the lack of scalability. We address this gap by proposing a social intermediary to link the BoP with firms involved in the BoP. The social intermediary will coordinate and interpret the informal market requirements of the BoP to the firm in a “bottoms up” approach. We illustrate the bottoms up approach through a case involving Deutsche Gesellschaft fur Internationale Zusammenarbeit, a German government agency, with the garment manufacturing industry in Pakistan. The case study involves implementation of labor standards and productivity in the Pakistan garment industry, resulting in improved productivity and labor standards enabling garment manufacturers to access global supply chains. open access Heuer, Mark Alan Khalid, Usman Seuring, Stefan doi:10.1002/bse.2465 publishedVersion ISSN 1099-0836 Issue 3 Business strategy and the environment 1605-1616 Volume 29 false
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