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dc.description.sponsorshipGefördert im Rahmen des Projekts DEAL
dc.rightsNamensnennung - Weitergabe unter gleichen Bedingungen 4.0 International*
dc.subjectbase of the pyramideng
dc.subjectglobal governanceeng
dc.subjectinformal marketseng
dc.subjectsocial intermediaryeng
dc.subjectsustainable supply chaineng
dc.titleBottoms up: Delivering sustainable value in the base of the pyramideng
dcterms.abstractDespite a wealth of expertise involving leading institutions over at least 15 years, a base of the pyramid (BoP) model resulting in scalability has yet to emerge. We posit that institutional gaps between BoP goals of developing human and social capital on one hand and a short‐term profit focus of business on the other contribute to the lack of scalability. We address this gap by proposing a social intermediary to link the BoP with firms involved in the BoP. The social intermediary will coordinate and interpret the informal market requirements of the BoP to the firm in a “bottoms up” approach. We illustrate the bottoms up approach through a case involving Deutsche Gesellschaft fur Internationale Zusammenarbeit, a German government agency, with the garment manufacturing industry in Pakistan. The case study involves implementation of labor standards and productivity in the Pakistan garment industry, resulting in improved productivity and labor standards enabling garment manufacturers to access global supply chains.eng
dcterms.accessRightsopen access
dcterms.creatorHeuer, Mark Alan
dcterms.creatorKhalid, Usman
dcterms.creatorSeuring, Stefan
dcterms.source.identifierISSN 1099-0836
dcterms.source.issueIssue 3
dcterms.source.journalBusiness strategy and the environmenteng
dcterms.source.volumeVolume 29

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Namensnennung - Weitergabe unter gleichen Bedingungen 4.0 International
Except where otherwise noted, this item's license is described as Namensnennung - Weitergabe unter gleichen Bedingungen 4.0 International