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Date
2021-01-04
Author
Klein, Sascha PascalSpieth, PatrickHeidenreich, Sven
Subject
330  Economics  GeschäftsmodellInnovationsmanagementUnternehmenStrategisches ManagementTechnologieNachhaltigkeitStrukturgleichungsmodell
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doi:10.17170/kobra-202105183915

doi:10.1111/jpim.12563
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Aufsatz

Facilitating business model innovation: The influence of sustainability and the mediating role of strategic orientations

Abstract
Businesses increasingly incorporate the sustainability aspects into their products, services, and processes that drive innovation. While extant research on the linkage between sustainability and innovation has gained momentum over the past years, prior research has predominantly focused on sustainability's performance impacts (e.g., financially and environmentally) and product innovation outputs, neglecting the internal mechanisms that leverage sustainability. While findings from previous studies suggest that sustainability may drive business model innovation (BMI), it still lacks empirical evidence on whether and how sustainability may influence the evolvement of BMI. Relying on the stimulus‐organism‐response framework, we address these shortcomings and argue that sustainability commitment influences certain strategic orientations that increase the propensity of innovating a business model (BM). Using a sample of 167 German manufacturing firms, we empirically investigate these relationships. Our results from structural equation modeling show that the sustainability commitment has no direct effect on BMIs. Our mediation analysis does, however, reveal that sustainability commitment has complex indirect effects driving BMI through strategic orientations, namely the firm's market, technology, and entrepreneurial orientation. By uncovering the mechanisms through which sustainability commitment drives BMI, our findings provide new impetus on BMI’s internal drivers and highlight the important role of certain strategic behaviors that guide managers’ strategic choices when planning to innovate a BM. From a managerial perspective, our findings thus provide mangers with guidelines to achieve the right configuration of strategic orientations when responding to sustainability issues by innovating their current BM.
Citation
In: Journal of Product Innovation Management (JPIM)  Volume 38 / Issue 2 (2021-01-04) , S. 271-288 ; eissn:1540-5885
Sponsorship
Gefördert im Rahmen des Projekts DEAL
Collections
Artikel  (Publikationen im Open Access gefördert durch die UB)
Citation
@article{doi:10.17170/kobra-202105183915,
   author={Klein, Sascha Pascal and Spieth, Patrick and Heidenreich, Sven},
   title={Facilitating business model innovation: The influence of sustainability and the mediating role of strategic orientations},
   journal={Journal of Product Innovation Management (JPIM)},
   year={2021}
}
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5550 {{Unternehmen}}
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5550 {{Technologie}}
5550 {{Nachhaltigkeit}}
5550 {{Strukturgleichungsmodell}}
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2021-05-25T11:43:37Z
2021-05-25T11:43:37Z
2021-01-04
doi:10.17170/kobra-202105183915
http://hdl.handle.net/123456789/12848
Gef&ouml;rdert im Rahmen des Projekts DEAL
eng
Attribution-NonCommercial-NoDerivatives 4.0 International
http://creativecommons.org/licenses/by-nc-nd/4.0/
business model innovation
entrepreneurial orientation
market orientation
strategic orientation
sustainability
technology orientation
330
Facilitating business model innovation: The influence of sustainability and the mediating role of strategic orientations
Aufsatz
Businesses increasingly incorporate the sustainability aspects into their products, services, and processes that drive innovation. While extant research on the linkage between sustainability and innovation has gained momentum over the past years, prior research has predominantly focused on sustainability's performance impacts (e.g., financially and environmentally) and product innovation outputs, neglecting the internal mechanisms that leverage sustainability. While findings from previous studies suggest that sustainability may drive business model innovation (BMI), it still lacks empirical evidence on whether and how sustainability may influence the evolvement of BMI. Relying on the stimulus‐organism‐response framework, we address these shortcomings and argue that sustainability commitment influences certain strategic orientations that increase the propensity of innovating a business model (BM). Using a sample of 167 German manufacturing firms, we empirically investigate these relationships. Our results from structural equation modeling show that the sustainability commitment has no direct effect on BMIs. Our mediation analysis does, however, reveal that sustainability commitment has complex indirect effects driving BMI through strategic orientations, namely the firm's market, technology, and entrepreneurial orientation. By uncovering the mechanisms through which sustainability commitment drives BMI, our findings provide new impetus on BMI&rsquo;s internal drivers and highlight the important role of certain strategic behaviors that guide managers&rsquo; strategic choices when planning to innovate a BM. From a managerial perspective, our findings thus provide mangers with guidelines to achieve the right configuration of strategic orientations when responding to sustainability issues by innovating their current BM.
open access
Klein, Sascha Pascal
Spieth, Patrick
Heidenreich, Sven
doi:10.1111/jpim.12563
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Innovationsmanagement
Unternehmen
Strategisches Management
Technologie
Nachhaltigkeit
Strukturgleichungsmodell
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Journal of Product Innovation Management (JPIM)
271-288
Volume 38
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Attribution-NonCommercial-NoDerivatives 4.0 International
Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivatives 4.0 International