Cross-Cultural Variations in Consumer Behavior: A Literature Review of International Studies
| dc.date.accessioned | 2021-08-20T13:23:23Z | |
| dc.date.available | 2021-08-20T13:23:23Z | |
| dc.date.issued | 2018 | |
| dc.identifier | doi:10.17170/kobra-202107074261 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/13141 | |
| dc.language.iso | eng | eng |
| dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 International | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
| dc.subject | cross-cultural variations | eng |
| dc.subject | consumer behavior | eng |
| dc.subject | data equivalence | eng |
| dc.subject | measurement equivalence | eng |
| dc.subject.ddc | 330 | |
| dc.title | Cross-Cultural Variations in Consumer Behavior: A Literature Review of International Studies | eng |
| dc.type | Aufsatz | |
| dcterms.abstract | This study presents a review of 85 peer-reviewed publications of cross-cultural variations in consumer behavior. The objectives of this study are to systemize conceptual and methodological approaches to research of cross-cultural variations in consumer behavior; to present an extended understanding of consumer behavior in related industries; to identify conceptual and methodological gaps and empirical issues in these studies; and by fulfilling the objective of this paper to develop an agenda guiding further research in a systematic manner. This literature review reveals the lack of a unified conceptual approach to defining cross-cultural variations and the absence of a unified terminology related to cross-cultural research. It also highlights methodological areas susceptible to common method bias, which hinders the establishment of equivalence in studies of cross-cultural variations in consumer behavior. This review accentuates the “cross-cultural variations” concept in consumer behavior research, covering both the differences and similarities that are the subject of cross-cultural studies. Furthermore, the current study outlines relevant contributions for theoretical and potentially managerial implications based on the study’s insights. | eng |
| dcterms.accessRights | open access | |
| dcterms.creator | Timokhina, Galina | |
| dcterms.creator | Wagner, Ralf | |
| dcterms.creator | Ürkmez, Taylan | |
| dc.relation.doi | doi:10.2478/jeb-2018-0012 | |
| dc.subject.swd | Verbraucherverhalten | ger |
| dc.subject.swd | Kulturvergleich | ger |
| dc.subject.swd | Verhaltensforschung | ger |
| dc.type.version | publishedVersion | |
| dcterms.source.identifier | issn:1840-118X | |
| dcterms.source.identifier | eissn:2233-1999 | |
| dcterms.source.issue | Issue 2 | |
| dcterms.source.journal | South-east European journal of economics and business | eng |
| dcterms.source.pageinfo | 49-71 | |
| dcterms.source.volume | Volume 13 | |
| kup.iskup | false |
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