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Date
2023-03-23Subject
570 Life sciences; biology 580 Plants; biology 630 Agriculture DeutschlandStreuobstwieseBiologische LandwirtschaftBiodiversitätApfelVerbraucherverhaltenAgroforstwirtschaftMetadata
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Aufsatz
Orchard meadows: consumer perception and communication of a traditional agroforestry system in Germany
Abstract
Europe has a large variety of historic cultural agroforestry systems which provide numerous ecosystem services. Traditional agroforestry landscapes are characterized by a high level of biodiversity, but they lack an economic basis due to considerable time and financial effort required for cultivation, maintenance, and harvesting. Orchard meadows (OM) are a typical example for agroforestry systems. They combine large fruit trees with undercropping or livestock raising. This study investigates consumer knowledge and preferences for OM products and the possibilities of improved communication to increase consumer demand. Focus groups were conducted with German consumers. The results demonstrate that consumers have a very positive perception of OM juice in terms of taste, local production, health, and environmental benefits. In order to increase the demand for OM juice, communication with consumers needs to be improved by highlighting these positive attributes.
Citation
In: Agroforestry Systems Volume 97 / issue 6 (2023-03-23) eissn:1572-9680Sponsorship
Gefördert im Rahmen des Projekts DEALCitation
@article{doi:10.17170/kobra-202307218437,
author={Philipp, Sophia M. and Zander, Katrin},
title={Orchard meadows: consumer perception and communication of a traditional agroforestry system in Germany},
journal={Agroforestry Systems},
year={2023}
}
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2023-07-21T11:52:21Z 2023-07-21T11:52:21Z 2023-03-23 doi:10.17170/kobra-202307218437 http://hdl.handle.net/123456789/14909 Gefördert im Rahmen des Projekts DEAL eng Namensnennung 4.0 International http://creativecommons.org/licenses/by/4.0/ Traditional agroforestry systems Orchard meadows Biodiversity Consumer preferences Apple juice 570 580 630 Orchard meadows: consumer perception and communication of a traditional agroforestry system in Germany Aufsatz Europe has a large variety of historic cultural agroforestry systems which provide numerous ecosystem services. Traditional agroforestry landscapes are characterized by a high level of biodiversity, but they lack an economic basis due to considerable time and financial effort required for cultivation, maintenance, and harvesting. Orchard meadows (OM) are a typical example for agroforestry systems. They combine large fruit trees with undercropping or livestock raising. This study investigates consumer knowledge and preferences for OM products and the possibilities of improved communication to increase consumer demand. Focus groups were conducted with German consumers. The results demonstrate that consumers have a very positive perception of OM juice in terms of taste, local production, health, and environmental benefits. In order to increase the demand for OM juice, communication with consumers needs to be improved by highlighting these positive attributes. open access Philipp, Sophia M. Zander, Katrin 939-951 doi:10.1007/s10457-023-00840-4 Deutschland Streuobstwiese Biologische Landwirtschaft Biodiversität Apfel Verbraucherverhalten Agroforstwirtschaft publishedVersion eissn:1572-9680 issue 6 Agroforestry Systems Volume 97 false
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