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Konferenzveröffentlichung
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Green Luxury: New Divide in Positioning Strategies Needed?
(National University of Political Studies and Public Administration (SNSPA), Faculty of ManagementTritonic, 2017)
A basic and commonly shared implicit definition of luxury is “something superfluous.” Consuming such products and services contradicts the modern paradigm of sustainable consumption. However, luxury vendors are frequently introducing new technologies and better working conditions on a large scale, including natural colors and fair treatment of labor in the fashion industry, as well as fully electric-fueled cars, which Tesla has been producing. Previous research suggests that luxury and sustainability are incompatible. ...
Aufsatz
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How digitalization changes the internationalization of entrepreneurial firms: theoretical considerations and empirical evidence
(2018)
The internationalization of firms has mainly been analyzed and explained by considering observations in a pre-digital business environment. Thus, the applicability of the internationalization theories to digital ways of conducting business needs to be challenged. Recent research on the internationalization of digital firms attempts to adapt existing international business literature to the digital market. However, these studies consider internet-based companies predominantly as a homogeneous group. It is a popular ...
Aufsatz
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Cross-Cultural Variations in Consumer Behavior: A Literature Review of International Studies
(2018)
This study presents a review of 85 peer-reviewed publications of cross-cultural variations in consumer behavior. The objectives of this study are to systemize conceptual and methodological approaches to research of cross-cultural variations in consumer behavior; to present an extended understanding of consumer behavior in related industries; to identify conceptual and methodological gaps and empirical issues in these studies; and by fulfilling the objective of this paper to develop an agenda guiding further research ...
Konferenzveröffentlichung
![Open Access](/themes/Mirage2/images/Open_Access_logo_PLoS_transparent.svg)
The acceptance of mobile payments in the German retail market
(National University of Political Studies and Public Administration (SNSPA), Faculty of ManagementTritonic, 2016)
The acceptance of mobile payments is one of the research challenges of high strategic relevance in retailing. Most of the previous studies of mobile payment field focus on consumers’ opinions, expectations and concerns to assess their acceptance of mobile payment systems. The financial transactions’ complementing party – the merchants – who also needed to accept and, therefore, to implement mobile payment technologies is considered in this study. The purpose of this study is to enhance an existing research framework, ...
Aufsatz
Der Kunde im Fokus
(2011)
Der Wandel der Kommunikationsgewohnheiten in Verbindung mit den modernen technischen Möglichkeiten sozialer Medien erschwert die Umsetzung integrierter Kommunikationskonzepte erheblich. Zum einen zeigen die einschlägigen Statistiken, etwa die Media-Analyse, dass die Reichweitenerosionen vieler etablierter Push-Medien, insbesondere TV, Zeitungen und Zeitschriften, noch nicht abgeschlossen sind. Zum anderen gewinnen die Pull-Medien an Relevanz, die sich sowohl in steigender Nutzungsdauer durch die Rezipienten in ihrem ...
Aufsatz
Report for Politicians
(2017)
Purpose – This paper provides a comprehensive overview of the understanding of politicians about social entrepreneurship and its ecosystem. These findings are contrasted with the needs and wishes of social entrepreneurs. Design/methodology/approach – The research used a qualitative research approach. We conducted in-depths interviews with entrepreneurs, politicians, and high-level responsible administrators responsible persons of eight European countries. Data analysis covers pattern matching and case comparison. ...
Aufsatz
Report for Chambers of Commerce and Start-up Centres
(2017-08-18)
Purpose – This report provides a comprehensive overview of the needs and wishes of entrepreneurs and contrasts them with the spectrum of services and support offered by start-up centres and chambers of commerce who participated in this study. Design/methodology/approach – The paper uses a qualitative research approach. In total, we conducted 57 in-depths interviews with entrepreneurs, start-up centres and the chambers of commerce of eight European countries. Data analysis covers pattern matching and case comparison. ...
Working paper
Personalbedarf Kasseler Unternehmen
(2011-11-07)
Die im Februar 2007 schriftlich durchgeführte Befragung soll insbesondere dazu dienen, die Dienstleistungsangebote und die Aktivitäten der Arbeitsförderung der Stadt Kassel stärker auf die Bedürfnisse und Anforderungen der in der Stadt ansässigen Betriebe auszurichten und eine entsprechend zielgerichtete Beschäftigungsförderung und Vermittlungstätigkeit zu initiieren. Eine intensivere Kundenorientierung der Arbeitsförderung kann zu einer stärkeren Standortzufriedenheit der Unternehmen beitragen und ihre Standortbindung ...
Working paper
Nobelpreis in Wirtschaftswissenschaften für Elinor Ostrom
(Philipps University Marburg, Faculty of Business Administration and Economics, Marburg, 2010)
Dissertation
Innovation, Creativity, and Positive Psychological Capital: Examining the Relationships in Adolescents, Employees and Entrepreneurs
(2015-04-16)
Innovation ist für das Überleben von Firmen und die Entwicklung von Ländern wesentlich, weil sie entscheidend für einen erhöhten Marktanteil und wettbewerbsfähigen Vorsprung ist (Baer & Frese, 2003; Dodgson, Gann & Salter; George & Zhou, 2011; Kleysen & Street, 2001). Gleichzeitig steht Innovation in engem Zusammenhang mit Erkenntnisfortschritten (West & Altink, 1996).
Konzepte, die mit Innovation zu tun haben, beinhalten innovatives Verhalten und Kreativität. Kreativität ist die Produktion von neuen und nützlichen ...