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Zeitschrift
Jahresbericht 2021
(Universität Kassel, Fachbereich Wirtschaftswissenschaften, 2022)
Zeitschrift
Jahresbericht 2019
(Universität Kassel, Fachbereich Wirtschaftswissenschaften, 2020)
Zeitschrift
Jahresbericht 2020
(Universität Kassel, Fachbereich Wirtschaftswissenschaften, 2021)
Zeitschrift
Jahresbericht 2009/2010
(Universität Kassel, Fachbereich Wirtschaftswissenschaften, 2011)
Teil eines Buches
Brands and branding in the non-profit sector − theoretical overview and discussion
(Publishing House of the University of Economics, 2015)
Branding has been acknowledged as a fundamental function for companies (e.g. Aaker & Shansby 1982: 56; Ambler et al. 2002: 13; Doyle 1990: 5; Gardner & Levy 1955; Grönroos 2007; Homer 2008; Keller 1993). A brand may be explained as an entirety of perceptions and feelings that consumers associate with a product/service recognized by a brand name. Included are aspects like distinctiveness (e.g., its packaging and logos), quality, performance, familiarity and user imagery (e.g. Batra, Ahuvia & Bagozzi 2012). Brands ...
Zeitschrift
Jahresbericht 2013/2014
(Universität Kassel, Fachbereich Wirtschaftswissenschaften, 2015)
Zeitschrift
Jahresbericht 2011
(Universität Kassel, Fachbereich Wirtschaftswissenschaften, 2012)
Zeitschrift
Jahresbericht 2018
(Universität Kassel, Fachbereich Wirtschaftswissenschaften, 2019)
Zeitschrift
Jahresbericht 2022
(Universität Kassel, Fachbereich Wirtschaftswissenschaften, 2023)
Dissertation
In the Face of Adversity – Conceptual and Empirical Studies on Team and Organizational Resilience
(2024)
In this cumulative dissertation, the resilience of organizational actors is explored through four independent essays. The focus is on investigating why certain organizations and teams are better equipped to handle adversities than others. At the outset of the project, a comprehensive literature review on current research in the field of organizational resilience was conducted. This review enabled the authors to identify the so-called "Building Blocks" of organizational resilience, which provide essential theoretical ...