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Teil eines Buches
Brands and branding in the non-profit sector − theoretical overview and discussion
(Publishing House of the University of Economics, 2015)
Branding has been acknowledged as a fundamental function for companies (e.g. Aaker & Shansby 1982: 56; Ambler et al. 2002: 13; Doyle 1990: 5; Gardner & Levy 1955; Grönroos 2007; Homer 2008; Keller 1993). A brand may be explained as an entirety of perceptions and feelings that consumers associate with a product/service recognized by a brand name. Included are aspects like distinctiveness (e.g., its packaging and logos), quality, performance, familiarity and user imagery (e.g. Batra, Ahuvia & Bagozzi 2012). Brands ...
Zeitschrift
Jahresbericht 2013/2014
(Universität Kassel, Fachbereich Wirtschaftswissenschaften, 2015)
Zeitschrift
Jahresbericht 2011
(Universität Kassel, Fachbereich Wirtschaftswissenschaften, 2012)
Zeitschrift
Jahresbericht 2018
(Universität Kassel, Fachbereich Wirtschaftswissenschaften, 2019)
Zeitschrift
Jahresbericht 2022
(Universität Kassel, Fachbereich Wirtschaftswissenschaften, 2023)
Dissertation
In the Face of Adversity – Conceptual and Empirical Studies on Team and Organizational Resilience
(2024)
In this cumulative dissertation, the resilience of organizational actors is explored through four independent essays. The focus is on investigating why certain organizations and teams are better equipped to handle adversities than others. At the outset of the project, a comprehensive literature review on current research in the field of organizational resilience was conducted. This review enabled the authors to identify the so-called "Building Blocks" of organizational resilience, which provide essential theoretical ...
Dissertation
A critical assessment of opportunities and challenges from Blockchain adoption in supply chain management
(2024)
This dissertation explores the role of blockchain technology within the domain of supply chain management. The research navigates the promising and rapidly evolving landscape of blockchain technology, marked by ongoing challenges and supply chain developments. The study comprises four distinct yet interlinked examinations, each focusing on specific aspects of blockchain application in supply chain management, encompassing traceability, transaction costs, digital freight information, and the inherent tensions in ...
Dissertation
Analysis on Successful Project Completion in Reward-based Crowdfunding
(2023-10)
Project creators often encounter difficulties when trying to secure funding. This is primarily because traditional investors view projects as lacking equity, not attractive enough and carrying high risks. However, with the advent of Web 2.0 crowdfunding has emerged as an alternative financing option in recent years. While crowdfunding continues to foster innovation and creativity the success rate of reward-based crowdfunding campaigns is often below 50%. Consequently, project creators are actively seeking solutions ...
Dissertation
The Implications of Feedback Frequency for Employee Creativity
(2022)
Managers are still floundering when they have to decide on the optimal level of feedback frequency; either when they consider themselves as a source of feedback, but also when they shape the feedback environment of their employees, e.g., by allowing more (or less) frequent customer feedback. Furthermore, given that feedback is a time-consuming task, managers might be reluctant to provide feedback frequently, foregoing a potentially powerful lever for increasing employee creativity. Ultimately, clarifying the ambiguities ...
Dissertation
Consumers’ Disposal Behavior at the Base of the Pyramid
(2024)
This dissertation explores the sources of sustainable waste management by examining the disposal behavior of low-income consumers at the base of the pyramid (BoP). Consumer product and package disposal behavior varies internationally and requires a selective strategy for waste management at the BoP. Uniform approaches to waste management have proven inadequate, as BoP markets are complex and heterogeneous and thus need to be considered individually.
Therefore, this dissertation focuses on identifying factors influence ...