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Konferenzveröffentlichung
Green Luxury: New Divide in Positioning Strategies Needed?
(National University of Political Studies and Public Administration (SNSPA), Faculty of ManagementTritonic, 2017)
A basic and commonly shared implicit definition of luxury is “something superfluous.” Consuming such products and services contradicts the modern paradigm of sustainable consumption. However, luxury vendors are frequently introducing new technologies and better working conditions on a large scale, including natural colors and fair treatment of labor in the fashion industry, as well as fully electric-fueled cars, which Tesla has been producing. Previous research suggests that luxury and sustainability are incompatible. ...
Konferenzveröffentlichung
The acceptance of mobile payments in the German retail market
(National University of Political Studies and Public Administration (SNSPA), Faculty of ManagementTritonic, 2016)
The acceptance of mobile payments is one of the research challenges of high strategic relevance in retailing. Most of the previous studies of mobile payment field focus on consumers’ opinions, expectations and concerns to assess their acceptance of mobile payment systems. The financial transactions’ complementing party – the merchants – who also needed to accept and, therefore, to implement mobile payment technologies is considered in this study. The purpose of this study is to enhance an existing research framework, ...
Konferenzveröffentlichung
Alexa, Can You Help Us Solve This Problem? How Conversations With Smart Personal Assistant Tutors Increase Task Group Outcomes
(Association for Computing Machinery, 2019)
Despite a growing body of research about the design and use of Smart Personal Assistants, existing work has mainly focused on their use as task support for individual users in rather simple problem scenarios. Less is known about their ability to improve collaboration among multiple users in more complex problem settings. In our study, we directly compare 21 groups who either use a Smart Personal Assistant tutor or a human tutor when solving a problem task. The results indicate that groups interacting with Smart ...
Konferenzveröffentlichung
Insights into Using IT-Based Peer Feedback to Practice the Students Providing Feedback Skill
(University of Hawaii at Manoa, Hamilton Library, ScholarSpace, 2019)
The skills students need nowadays have changed over the last decades. The required skills are shifting more and more towards higher order thinking skills, such as critical thinking, collaboration and communication. One of the main ways of practicing these skills is through formative feedback, which consists of self-assessment and peer-assessment in our setting.
However, today’s lecturers are facing the challenge that the number of students per lecture is continuously increasing, while the available budget is stagnating. ...