• Deutsch
    • English
  • Publish
  • About KOBRA  
    • About us
    • Policy
    • License
    • FAQ
    • Contact
  • 🇬🇧
    • Deutsch
    • English
  • Login
Search 
  •   KOBRA
  • Fachbereiche
  • FB 07 / Wirtschaftswissenschaften
  • IBWL - Institut für Betriebswirtschaftslehre
  • Search
  •   KOBRA
  • Fachbereiche
  • FB 07 / Wirtschaftswissenschaften
  • IBWL - Institut für Betriebswirtschaftslehre
  • Search
JavaScript is disabled for your browser. Some features of this site may not work without it.


Diese Webseite benutzt Cookies.
COOKIE POLICY DER UNI. Close


Search

Show Advanced FiltersHide Advanced Filters

Filters

Use filters to refine the search results.

Now showing items 1-10 of 29

  • Sort Options:
  • Relevance
  • Title Asc
  • Title Desc
  • Issue Date Asc
  • Issue Date Desc
  • Results Per Page:
  • 5
  • 10
  • 20
  • 40
  • 60
  • 80
  • 100
Thumbnail

Aufsatz Cross-Cultural Variations in Consumer Behavior: A Literature Review of International Studies 

Timokhina, Galina; Wagner, Ralf; Ürkmez, Taylan (2018)
This study presents a review of 85 peer-reviewed publications of cross-cultural variations in consumer behavior. The objectives of this study are to systemize conceptual and methodological approaches to research of cross-cultural variations in consumer behavior; to present an extended understanding of consumer behavior in related industries; to identify conceptual and methodological gaps and empirical issues in these studies; and by fulfilling the objective of this paper to develop an agenda guiding further research ...
Thumbnail

Aufsatz How digitalization changes the internationalization of entrepreneurial firms: theoretical considerations and empirical evidence 

Wittkop, Andreas; Zulauf, Katrin; Wagner, Ralf (2018)
The internationalization of firms has mainly been analyzed and explained by considering observations in a pre-digital business environment. Thus, the applicability of the internationalization theories to digital ways of conducting business needs to be challenged. Recent research on the internationalization of digital firms attempts to adapt existing international business literature to the digital market. However, these studies consider internet-based companies predominantly as a homogeneous group. It is a popular ...
Thumbnail

Aufsatz CI im Einsatz: Technologien zur Informationssuche, -bewertung und -aufbereitung 

Wagner, Ralf; Scholz, Sören W. (2007)
Die Suche nach neuen Trends und Entwicklungen in der Unternehmensumwelt bildet einen wesentlichen Erfolgsfaktor in der Competitive Intelligence (CI). Die Anforderungen an den Manager zur Erfüllung dieser Aufgabe sind allerdings hoch: Eine Vielzahl von unterschiedlichen Themenfeldern und Quellen muss in die Analyse miteinbezogen werden, um ein aussagekräftiges Bild über die Unternehmensumwelt zu erhalten. Dies ist vor allem im Hinblick auf die beschränkte Zeit und Informationsverarbeitungskapazitäten, die dem Manager ...
Thumbnail

Aufsatz A systematic literature review exploring uncertainty management and sustainability outcomes in circular supply chains 

Alexandre de Lima, Felipe; Seuring, Stefan; Sauer, Philipp Christopher (2021)
The circular economy (CE) has inspired the emergence of circular supply chains (CSCs) to reduce the environmental impacts of linear production systems. However, the transition to CSCs faces numerous challenges and uncertainties, which in turn impact the sustainability performance of CSCs. Following a systematic review process, this paper aims to identify the uncertainties that CSCs entail and the uncertainty management strategies which can be used to mitigate them to enhance their sustainability performance. A ...
Thumbnail

Aufsatz Der Kunde im Fokus 

Wagner, Ralf (2011)
Der Wandel der Kommunikationsgewohnheiten in Verbindung mit den modernen technischen Möglichkeiten sozialer Medien erschwert die Umsetzung integrierter Kommunikationskonzepte erheblich. Zum einen zeigen die einschlägigen Statistiken, etwa die Media-Analyse, dass die Reichweitenerosionen vieler etablierter Push-Medien, insbesondere TV, Zeitungen und Zeitschriften, noch nicht abgeschlossen sind. Zum anderen gewinnen die Pull-Medien an Relevanz, die sich sowohl in steigender Nutzungsdauer durch die Rezipienten in ihrem ...
Thumbnail

Aufsatz Is your Perception of "Luxury" Similar to Mine? A Concept Made of Absolute and Relative Features 

Wagner, Ralf; Ürkmez, Taylan (2015)
Luxury is a relative feature of goods and services. Despite the many empirical studies that have been conducted, marketing scholars have not agreed on a common definition or interpretation of the term "luxury" so far. This deficit causes improper interpretations and, thus, evokes a kind of growing conceptual confusion. Additionally, the increasing interest in luxury in recent years had contributed unintentionally to the ambiguity of the term. Advertising agencies consciously or unconsciously aim to take advantage of ...
Thumbnail

Aufsatz The Impact of Missing Values on PLS, ML and FIML Model Fit 

Grimm, Malek Simon; Wagner, Ralf (2020)
Structural equation modelling has become widespread in the marketing research domain due to the possibility of creating and investigating latent constructs. Today, several estimation methods are available, each with strengths and drawbacks. This study investigates how the established estimation methods of partial-least-squares (PLS), maximum likelihood (ML) and full-information maximum likelihood (FIML) perform with an increasing percentage of missing values (MVs). The research was conducted by investigating an adapted ...
Thumbnail

Aufsatz Identifying patterns of customer response to price endings 

Wagner, Ralf; Beinke, Kai-Stefan (2006)
Thumbnail

Aufsatz "Lifeblood knowledge": dynamic relational capabilities (DRC) and knowledge for firm innovativeness and competitive advantage 

Weissenberger-Eibl, Marion; Schwenk, Johann (2009)
Thumbnail

Aufsatz Cultural Adaption of Hypermedia 

Dödtmann, Judith; Wagner, Ralf (2012)
Culturally adapted hypermedia design attracts increasing scientific attention. Complementing the conventional human-computer interaction studies we investigate the current state of companies’ cultural adaptation of their websites. This study evaluates a sample of 215 websites with respect to design and navigational aspects. Subsequently, we discuss the possibilities of structuring hypermedia and enabling the adaptation to culturally bounded user expectations. Moreover, we introduce metrics for assessing navigational ...
  • 1
  • 2
  • 3

DSpace software copyright © 2002-2015  DuraSpace
KOBRA copyright © 2006-2018  UB Kassel
Contact Us | Send Feedback | Impressum / Datenschutz
Theme by 
Atmire NV
 

 

Browse

All of KOBRACommunities & CollectionsBy Issue Date Authors Titles Keyword (DDC)Keyword (GND)Publication type Language Open access This CommunityBy Issue Date Authors Titles Keyword (DDC)Keyword (GND)Publication type Language Open access

Discover

  • Date Issued 2020 - 2021 (4) 2010 - 2019 (19) 2006 - 2009 (6)
  • Publication type
    Aufsatz (29)
  • Keyword (DDC)004  Data processing and computer science  (4)300  Social sciences  (4)330  Economics  (18)370  Education  (1)380  Commerce, communications and transportation  (3)... View More
  • Open access open access (27) restricted access (2)

DSpace software copyright © 2002-2015  DuraSpace
KOBRA copyright © 2006-2018  UB Kassel
Contact Us | Send Feedback | Impressum / Datenschutz
Theme by 
Atmire NV