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Is your Perception of "Luxury" Similar to Mine? A Concept Made of Absolute and Relative Features
(2015)
Luxury is a relative feature of goods and services. Despite the many empirical studies that have been conducted, marketing scholars have not agreed on a common definition or interpretation of the term "luxury" so far. This deficit causes improper interpretations and, thus, evokes a kind of growing conceptual confusion. Additionally, the increasing interest in luxury in recent years had contributed unintentionally to the ambiguity of the term. Advertising agencies consciously or unconsciously aim to take advantage of ...
Aufsatz
Why different trust relationships matter for information systems users
(2015-12-08)
Technology acceptance research has shown that trust is an important factor fostering use of information systems (IS). As a result, numerous IS researchers have studied factors that build trust in IS. However, IS research on trust has mainly focused on the trust relationship between the user and the IS itself, largely neglecting that other targets of trust might also drive IS use from a user’s point of view. Accordingly, we investigate the importance of different targets of trust in IS use. Therefore, we use the concept ...