Suche
Anzeige der Dokumente 31-33 von 33
Dissertation
Customer Recovery Controlling
(2010-06-02)
Die langfristige Sicherung bestehender (profitabler) Kundenbeziehungen erweist sich für Unternehmen zunehmend als eine wichtige und zugleich immer schwieriger zu bewältigende Herausforderung. Vor dem Hintergrund hoher Kosten für die Neukundengewinnung und sinkender Kundenloyalität auf gesättigten, wettbewerbsintensiven und transparenten Märkten – verbunden mit tendenziell steigenden Abwanderungsraten – rücken die Früherkennung und Prävention von Kundenabwanderungen sowie die Kundenrückgewinnung verstärkt in den ...
Dissertation
The Implications of Feedback Frequency for Employee Creativity
(2022)
Managers are still floundering when they have to decide on the optimal level of feedback frequency; either when they consider themselves as a source of feedback, but also when they shape the feedback environment of their employees, e.g., by allowing more (or less) frequent customer feedback. Furthermore, given that feedback is a time-consuming task, managers might be reluctant to provide feedback frequently, foregoing a potentially powerful lever for increasing employee creativity. Ultimately, clarifying the ambiguities ...
Dissertation
Consumers’ Disposal Behavior at the Base of the Pyramid
(2024)
This dissertation explores the sources of sustainable waste management by examining the disposal behavior of low-income consumers at the base of the pyramid (BoP). Consumer product and package disposal behavior varies internationally and requires a selective strategy for waste management at the BoP. Uniform approaches to waste management have proven inadequate, as BoP markets are complex and heterogeneous and thus need to be considered individually.
Therefore, this dissertation focuses on identifying factors influence ...