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Aufsatz
Cultural Adaption of Hypermedia
(2012)
Culturally adapted hypermedia design attracts increasing scientific attention. Complementing the conventional human-computer interaction studies we investigate the current state of companies’ cultural adaptation of their websites. This study evaluates a sample of 215 websites with respect to design and navigational aspects. Subsequently, we discuss the possibilities of structuring hypermedia and enabling the adaptation to culturally bounded user expectations. Moreover, we introduce metrics for assessing navigational ...
Aufsatz
Is your Perception of "Luxury" Similar to Mine? A Concept Made of Absolute and Relative Features
(2015)
Luxury is a relative feature of goods and services. Despite the many empirical studies that have been conducted, marketing scholars have not agreed on a common definition or interpretation of the term "luxury" so far. This deficit causes improper interpretations and, thus, evokes a kind of growing conceptual confusion. Additionally, the increasing interest in luxury in recent years had contributed unintentionally to the ambiguity of the term. Advertising agencies consciously or unconsciously aim to take advantage of ...
Aufsatz
Linking entrepreneurial orientation to firm performance in a post-socialist market context: the case of Hungary
(2016)
Entrepreneurial orientation provoked the interest of numerous scholars as well as political and administrative decision-makers. Both start-ups and already established corporate entities are increasingly persecuting new opportunities, products, and business models in order to establish superiority above their competitive environment. The tendencies evince an optimist impact of entrepreneurial orientation on business performance, namely on financial performance. Beyond the aforementioned relationship, there are impulses ...
Aufsatz
How digitalization changes the internationalization of entrepreneurial firms: theoretical considerations and empirical evidence
(2018)
The internationalization of firms has mainly been analyzed and explained by considering observations in a pre-digital business environment. Thus, the applicability of the internationalization theories to digital ways of conducting business needs to be challenged. Recent research on the internationalization of digital firms attempts to adapt existing international business literature to the digital market. However, these studies consider internet-based companies predominantly as a homogeneous group. It is a popular ...
Aufsatz
Cross-Cultural Variations in Consumer Behavior: A Literature Review of International Studies
(2018)
This study presents a review of 85 peer-reviewed publications of cross-cultural variations in consumer behavior. The objectives of this study are to systemize conceptual and methodological approaches to research of cross-cultural variations in consumer behavior; to present an extended understanding of consumer behavior in related industries; to identify conceptual and methodological gaps and empirical issues in these studies; and by fulfilling the objective of this paper to develop an agenda guiding further research ...
Aufsatz
Der Kunde im Fokus
(2011)
Der Wandel der Kommunikationsgewohnheiten in Verbindung mit den modernen technischen Möglichkeiten sozialer Medien erschwert die Umsetzung integrierter Kommunikationskonzepte erheblich. Zum einen zeigen die einschlägigen Statistiken, etwa die Media-Analyse, dass die Reichweitenerosionen vieler etablierter Push-Medien, insbesondere TV, Zeitungen und Zeitschriften, noch nicht abgeschlossen sind. Zum anderen gewinnen die Pull-Medien an Relevanz, die sich sowohl in steigender Nutzungsdauer durch die Rezipienten in ihrem ...
Aufsatz
Normative and cognitive influences on female entrepreneurial reluctance at the base of the pyramid - an explorative study of cleaning ladies in Istanbul
(COMSATS, Inst. of Information Technology, 2013)
Previous research has considered entrepreneurship as a way out of poverty and as a chance to foster economic growth. Moreover, specifically start-ups headed by women have played an important role in the economic development and it has been argued that gender-related issues, amongst others, play a significant role for the performance of a country or region. Against this background, this qualitative study explores desires, reluctances and constraints toward entrepreneurial activities of a comparably homogenous group ...
Aufsatz
Report for Politicians
(2017)
Purpose – This paper provides a comprehensive overview of the understanding of politicians about social entrepreneurship and its ecosystem. These findings are contrasted with the needs and wishes of social entrepreneurs. Design/methodology/approach – The research used a qualitative research approach. We conducted in-depths interviews with entrepreneurs, politicians, and high-level responsible administrators responsible persons of eight European countries. Data analysis covers pattern matching and case comparison. ...
Aufsatz
Report for Chambers of Commerce and Start-up Centres
(2017-08-18)
Purpose – This report provides a comprehensive overview of the needs and wishes of entrepreneurs and contrasts them with the spectrum of services and support offered by start-up centres and chambers of commerce who participated in this study. Design/methodology/approach – The paper uses a qualitative research approach. In total, we conducted 57 in-depths interviews with entrepreneurs, start-up centres and the chambers of commerce of eight European countries. Data analysis covers pattern matching and case comparison. ...
Aufsatz
Output 5 ― Evaluation-Tool
(2017)
Purpose – The purpose of this report is to study the success of short-term intensive study programmes (ISPs) over the short-term perspective and highlight additional lessons for students which might be missed without the experience of working face-to-face on sophisticated tasks in multicultural teams.
Approach/ Methodology – The evaluation of our ISPs was conducted using a quantitative methodology, via questionnaires given to students at the beginning, the middle and at the end of a course. The questionnaire development ...