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Dissertation
Potentials and limits of sustainability communication - The cases of climate-friendly food and farmed fish
(2018-02-15)
The present thesis focuses on the potentials and limits of sustainability communication via media, labels and claims to foster the consumption of climate-friendly food and sustainably farmed fish. A mixed methods approach combining an online survey containing choice experiments with qualitative face-to-face interviews was applied to explore consumers’ perceptions of climate-friendly food as well as the limits and merits of a carbon footprint label for fostering climate-friendly consumption. The qualitative approach ...