Datum
2012Metadata
Zur Langanzeige
Aufsatz
Producers’ motivation for collective action for kola production and marketing in Cameroon
Zusammenfassung
Collective action has been used as a strategy to improve the benefits of smallholder producers of kola nuts in Cameroon. Despite demonstrated benefits, not all producers are involved in the collective action. The presented study used a modified Technology Acceptance Model (TAM) namely the Collective Action Behaviour model (CAB model) to analyse kola producers’ motivation for collective action activities. Five hypotheses are formulated and tested using data obtained from 185 farmers who are involved in kola production and marketing in theWestern highlands of Cameroon. Results which were generated using Partial Least Squares (PLS) approach for Structural Equation Modelling (SEM) showed that farmers’ intrinsic motivators and ease of use influenced their behavioural intent to join a group marketing activities. The perceived usefulness that was mainly related to the economic benefits of group activities did not influence farmers’ behavioural intent. It is therefore concluded that extension messages and promotional activities targeting collective action need to emphasise the perceived ease of use of involvement and social benefits associated with group activities in order to increase farmers’ participation.
Sammlung(en)
Vol 113, No 1 (2012) (Journal of Agriculture and Rural Development in the Tropics and Subtropics (JARTS))Zitieren
@article{urn:nbn:de:hebis:34-2012061541336,
author={Gyau, Amos and Takoutsing, Bertin and Degrande, Ann and Franzel, Steven},
title={Producers’ motivation for collective action for kola production and marketing in Cameroon},
year={2012}
}
0500 Oax 0501 Text $btxt$2rdacontent 0502 Computermedien $bc$2rdacarrier 1100 2012$n2012 1500 1/eng 2050 ##0##urn:nbn:de:hebis:34-2012061541336 3000 Gyau, Amos 3010 Takoutsing, Bertin 3010 Degrande, Ann 3010 Franzel, Steven 4000 Producers’ motivation for collective action for kola production and marketing in Cameroon / Gyau, Amos 4030 4060 Online-Ressource 4085 ##0##=u http://nbn-resolving.de/urn:nbn:de:hebis:34-2012061541336=x R 4204 \$dAufsatz 4170 7136 ##0##urn:nbn:de:hebis:34-2012061541336
<resource xsi:schemaLocation="http://datacite.org/schema/kernel-2.2 http://schema.datacite.org/meta/kernel-2.2/metadata.xsd"> 2012-09-24T11:22:37Z 2012-09-24T11:22:37Z 2012 1612-9830 urn:nbn:de:hebis:34-2012061541336 http://hdl.handle.net/123456789/2012061541336 eng Kassel University Press Urheberrechtlich geschützt https://rightsstatements.org/page/InC/1.0/ Collective action producers’ motivation Technology Acceptance Model Structural Equation Modelling 630 Producers’ motivation for collective action for kola production and marketing in Cameroon Aufsatz Collective action has been used as a strategy to improve the benefits of smallholder producers of kola nuts in Cameroon. Despite demonstrated benefits, not all producers are involved in the collective action. The presented study used a modified Technology Acceptance Model (TAM) namely the Collective Action Behaviour model (CAB model) to analyse kola producers’ motivation for collective action activities. Five hypotheses are formulated and tested using data obtained from 185 farmers who are involved in kola production and marketing in theWestern highlands of Cameroon. Results which were generated using Partial Least Squares (PLS) approach for Structural Equation Modelling (SEM) showed that farmers’ intrinsic motivators and ease of use influenced their behavioural intent to join a group marketing activities. The perceived usefulness that was mainly related to the economic benefits of group activities did not influence farmers’ behavioural intent. It is therefore concluded that extension messages and promotional activities targeting collective action need to emphasise the perceived ease of use of involvement and social benefits associated with group activities in order to increase farmers’ participation. open access In: Journal of Agriculture and Rural Development in the Tropics and Subtropics. Kassel : Kassel University Press. - Vol. 113, No. 1 (2012), S. 43-50 Gyau, Amos Takoutsing, Bertin Degrande, Ann Franzel, Steven Gedruckte Ausg. im Verlag Kassel Univ. Press (www.upress.uni-kassel.de) erschienen. </resource>
Die folgenden Lizenzbestimmungen sind mit dieser Ressource verbunden:
:Urheberrechtlich geschützt