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Negative brand meaning co‐creation in social media brand communities: A laddering approach using NVivo
(2019-10-10)
Social media brand communities (SMBCs) have been heralded for their co‐creative, participatory potential whereby consumers actively contribute to the proliferation of meaningful brand avenues in a virtuously circular relationship with brands. Elevated loyalty and enhanced brand equity have been posited repeatedly as likely outcomes of a positively engaged community of brand aficionados. However, evidence to the contrary as negative brand co‐creation or brand co‐destruction has been progressively piling up in the ...
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Immunolocalization of Arthropsin in the Onychophoran Euperipatoides rowelli (Peripatopsidae)
(2016-08-04)
Opsins are light-sensitive proteins that play a key role in animal vision and are related to the ancient photoreceptive molecule rhodopsin found in unicellular organisms. In general, opsins involved in vision comprise two major groups: the rhabdomeric (r-opsins) and the ciliary opsins (c-opsins). The functionality of opsins, which is dependent on their protein structure, may have changed during evolution. In arthropods, typically r-opsins are responsible for vision, whereas in vertebrates c-opsins are components of ...
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Tailoring Phospholes for Imprint of Fluorescent 3D Structures
(2019-11-06)
PMMA based polymer blends have been infused with luminescent phospholes and have been structured via nanoimprint. While symmetrically substituted phospholes are prone to crystallization and phase separation, structural modification of the phosphole backbone in the α‐ and β‐positions has been explored, which prevents these issues; a structural explanation for this is suggested. Best phase integrity has been obtained for β‐silyl‐substituted phospholes, which were implemented in thin films and beads. The emission ...
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On the Evolution of Residual Stresses, Microstructure and Cyclic Performance of High-Manganese Austenitic TWIP-Steel after Deep Rolling
(2019-07-25)
The mechanical properties and the near surface microstructure of the high-manganese twinning-induced plasticity (TWIP) steel X40MnCrAl19-2 have been investigated after deep rolling at high (200 ∘C ), room and cryogenic temperature using different deep rolling forces. Uniaxial tensile tests reveal an increase in yield strength from 400 MPa to 550 MPa due to surface treatment. The fatigue behavior of selected conditions was analyzed and correlated to the prevailing microstructure leading to an increased number of cycles ...
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The ‘forma specialis’ issue in Fusarium: A case study in Fusarium solani f. sp. pisi
(2018-01-19)
The Fusarium solani species complex (FSSC) has been studied intensively but its association with legumes, particularly under European agro-climatic conditions, is still poorly understood. In the present study, we investigated phylogenetic relationships and aggressiveness of 79 isolates of the FSSC collected from pea, subterranean clover, white clover and winter vetch grown under diverse agro-climatic and soil conditions within Temperate and Mediterranean Europe. The isolates were characterized by sequencing tef1 and ...
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Role of Pseudouridine Formation by Deg1 for Functionality of Two Glutamine Isoacceptor tRNAs
(2017-01-26)
Loss of Deg1/Pus3 and concomitant elimination of pseudouridine in tRNA at positions 38 and 39 (ψ38/39) was shown to specifically impair the function of tRNAGlnUUG under conditions of temperature-induced down-regulation of wobble uridine thiolation in budding yeast and is linked to intellectual disability in humans. To further characterize the differential importance of the frequent ψ38/39 modification for tRNAs in yeast, we analyzed the in vivo function of non-sense suppressor tRNAs SUP4 and sup70-65 in the absence ...
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Optimization of Cooling Utility System with Continuous Self-Learning Performance Models
(2019-05-20)
Prerequisite for an efficient cooling energy system is the knowledge and optimal combination of different operating conditions of individual compression and free cooling chillers. The performance of cooling systems depends on their part-load performance and their condensing temperature, which are often not continuously measured. Recorded energy data remain unused, and manufacturers’ data differ from the real performance. For this purpose, manufacturer and real data are combined and continuously adapted to form part-load ...
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Left preference for sport tasks does not necessarily indicate left-handedness
(2014)
In the elite domain of interactive sports, athletes who demonstrate a left preference (e.g., holding a weapon with the left hand in fencing or boxing in a ‘southpaw’ stance) seem overrepresented. Such excess indicates a performance advantage and was also interpreted as evidence in favour of frequency-dependent selection mechanisms to explain the maintenance of left-handedness in humans. To test for an overrepresentation, the incidence of athletes’ lateral preferences is typically compared with an expected ratio of ...
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Performance Expectancies Moderate the Effectiveness of More or Less Generative Activities Over Time
(2019-08-21)
We examined if the benefits of generation for long-term learning depend on individual differences in performance expectancies (PEs) prior to learning. We predicted that a greater generative activity (problem-solving) compared to less generative activity (worked-examples) should be more effective for pupils with higher PEs, especially in the long run. As a comparison group for problem-solving, we implemented a special type of worked-examples that decreased engaging in self-explanations, because our main prediction ...
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Cellular morphology of leg musculature in the water bear Hypsibius exemplaris (Tardigrada) unravels serial homologies
(2019-10-16)
Tardigrades (water bears) are microscopic, segmented ecdysozoans with four pairs of legs. Lobopodous limbs that are similar to those seen in tardigrades are hypothesized to represent the ancestral state of Panarthropoda (Tardigrada + Onychophora + Arthropoda), and their evolutionary history is important to our understanding of ecdysozoan evolution. Equally important is our understanding of the functional morphology of these legs, which requires knowledge of their musculature. Tardigrade musculature is well documented ...