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Do spatial climate messages increase pro-environmental engagement? Evidence from a survey experiment on public transport
(2022)
Using a survey experiment among a special sample composed of art house cinema visitors, we investigate whether spatial climate messages increase subjects’ willingness to pay for an inclusion of public transport fares in cinema tickets as well as their willingness to use public transport in case such a combined ticket is introduced. Based on previous findings, we expect emphasizing the positive impact of public transport usage on the local level to have a greater effect on subjects’ preferences for public transport ...