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Konferenzveröffentlichung
Green Luxury: New Divide in Positioning Strategies Needed?
(National University of Political Studies and Public Administration (SNSPA), Faculty of ManagementTritonic, 2017)
A basic and commonly shared implicit definition of luxury is “something superfluous.” Consuming such products and services contradicts the modern paradigm of sustainable consumption. However, luxury vendors are frequently introducing new technologies and better working conditions on a large scale, including natural colors and fair treatment of labor in the fashion industry, as well as fully electric-fueled cars, which Tesla has been producing. Previous research suggests that luxury and sustainability are incompatible. ...
Konferenzveröffentlichung
Outsmarting the MNCs by fitting strategic manoeuvres to national framing: evidence from India
(National University of Political Studies and Public Administration (SNSPA), Faculty of ManagementTritonic, 2017)
This paper focuses on how Indian home-grown companies captured MNCs market in India with the help of strategic maneuvering and understanding their own capabilities. Seizing the framework of Porter’s National Diamond this research follows a caselet approach for illustrating these strategies. The study’s originality springs from understanding changes in demand pattern brought by home-grown companies in the Indian market. A key implication of this paper is that the demand conditions and firm strategy (by means of targeting ...
Konferenzveröffentlichung
Controlled magnetic devices in power electronic applications
(IEEE, 2017)
Almost all power electronic converters require magnetic devices and some properties of the converters can be controlled with magnetics. New magnetic materials enable implementation of magnetic control of converters also in high switching frequency applications. The presented paper gives an overview about controllability of magnetic devices in theory and practice, simulation approaches and examples. The focus is on electrically controllable magnetic devices. This means that an additional control winding is wound on ...
Konferenzveröffentlichung
Post-crises response strategies: a combined model to manage brand crises
(National University of Political Studies and Public Administration (SNSPA), Faculty of ManagementTritonic, 2017)
Brand crises negatively affect customers’ perception of the brand’s ability to deliver expected functional or symbolic benefits. Post-crisis response strategies should be implemented to restore brand trust and diminish the effect of reputational threat, since these strategies act as critical determinants of the actual impact of the crisis on consumers’ evaluations and consequently on repurchase intentions. A categorization of the nature of the crisis, distinguishing between ‘performance-related’ and ‘values-related’ ...
Konferenzveröffentlichung
How digitalization changes the internationalization of entrepreneurial firms: theoretical considerations and empirical evidence
(National University of Political Studies and Public Administration (SNSPA), Faculty of ManagementTritonic, 2017)
The internationalization of firms is predominantly analyzed and explained considering observations from a pre-digital business environment. Thus, the applicability to digital ways of doing business needs to be challenged. Recent literature on the internationalization of digital firms attempts to adapt existing international business literature to the digital market. However, these studies consider internet-based companies predominantly as a homogeneous group. It is a popular opinion, that digital internationalization ...
Konferenzveröffentlichung
Influence Of The Fiber-Matrix-Interaction On The Fracture Behavior Of Regenerated Cellulose Fiber Reinforced Polypropylene
(Society of Plastics Engineers, 2017)
This investigation focuses on the fiber-matrix-interaction of man-made cellulose fibers (RCF) in a PP matrix with an additional MAPP content using an energetic evaluation of the single fiber pull-out test (SFPT). Furthermore glass fibers were characterized for reference purposes. With the SFPT the interfacial shear strength (IFFS) and the critical fiber length (lc) as well as the consumed energy of a fiber pull-out and a fiber rupture were determined. In a following step the resulting values of lc were related to the ...
Konferenzveröffentlichung
The Adhesion of LSR Thermoplastic Composites after Storage Tests
(Society of Plastics Engineers, 2017)
The adhesion properties of liquid silicone rubber (LSR) and different thermoplastics (PC, PA, and PP) were examined in this investigation. In order to guarantee the adhesion of both components, an activation (silicatization) of the TP surface, which is a conventional method, was carried out. Furthermore, the long-term stability of the silicatization (storage of the activated surfaces) as well as the wetting behavior were investigated. Moreover, microscopic investigations were performed to analyze the activated ...
Konferenzveröffentlichung
Structured Eyetracking-based Requirements Validation with the Help of Virtual Prototypes
(INEGI/Faculdade de Engenharia Universidade do Porto, 2017)
Customer requirements form the basis of every product development project. Incomplete requirements and lack of involvement of customers are the main factors for the failure of a product at the buyer's market (Hull et al. 2011). The Quality Function Deployment (QFD) describes a common method for translating customer requirements into product features. For this purpose, the QFD provides various matrices for the prioritization and quantification of the requirements, through the various phases of the product development. ...
Konferenzveröffentlichung
Anforderungsvalidierung unter Nutzung echtzeit simulierter virtueller Prototypen zur Verbesserung der Produktqualität
(FAU University Press, 2017)
Im Rahmen der Anforderungsermittlung werden verschiedene Methoden, wie Befragungs‐ und Beobachtungstechniken eingesetzt, um die bewussten Kundenanforderungen zu erfassen. Verborgene (unbewusste) Kundenanforderungen werden dabei meist nicht berücksichtigt. Aus erhobenen Kundenanforderungen lassen sich z.B. mit einer QFD die späteren Produktmerkmale ableiten. Aufgrund der unscharfen Kundenanforderungslage kommt es bei dem entwickelten Produkt oft zu einer Abweichung von den vom Kunden gewünschten Eigenschaften. Jede ...