Ausgehend vom Beispiel der deutschen Automobilhersteller verdeutlicht dieser Beitrag die Notwendigkeit systematischer Konkurrenzanalysen. Es werden Aufgaben und grundlegende Vorgehensweisen beschrieben sowie Abgrenzungen zur »Business Intelligence« und zur »Industriespionage« dargestellt. Die relevanten Bereiche der Informationsumwelt der Unternehmen werden systematisiert und der Aufbau eines Competitive Intelligence Cycle zur Steuerung der Aktivitäten eingeführt. Darüber hinaus sind die Modi der Informationsbeschaffung ...

In this article, we outline: • how companies improve their business by multimedia and networks, and • the challenges for direct marketing brought about by multimedia. The remainder of the article is structured as follows: in the first section, we provide a definition of direct marketing, illustrate the opportunities opening up for marketers by the new technologies, and present a scheme of tasks in direct marketing. Additionally, we describe the features of direct marketing using multimedia in the four domains of ...

The term environmental scanning (ES) refers to the way in which managers study their relevant business environment. More precisely, we define ES as both looking for and looking at information available in the business environment. These activities embrace all domains of gathering facts from external sources like competitive intelligence (Cl) and market research, but take a more holistic, integrative perspective by considering consumers, competitors, and the technological developments in same industry and different ...

Rezension von Ilse Müllner zu: Kunz-Lübcke, Andreas: Das Kind in den antiken Kulturen des Mittelmeers. Israel – Ägypten – Griechenland. Neukirchen-Vluyn: Neukirchener Verlag 2007.

This article aims to: • Review the impact of applying multimedia technologies to classic marketing research problems. • Present the different types of marketing research activities about the Internet as the most prominent application area of multimedia technologies. • Discuss the use of multimedia in online surveys in comparison to the traditional paper-and-pencil approach. The main contribution of the article is a discussion of advantages and challenges provided by innovative multimedia and network technologies ...

The navigational design comprises two components: the structure of the hypermed ia and the layout of user interfaces. The latter aspect is the focus of usability studies ( e.g., Falk & Sockel, 2005); whereas, the former is less frequently discussed in the literature and is given scent mention in lectures at universities or business schools. This article is mainly devoted to the former aspect, and: • outlines the graph theoretic foundations for structuring hypermedia, • introduces multi-trees forcustomizinghypermedia ...

The role of mobile terminals such as mobile telephones, or PDAs, is shifting from gadgetry to serious platforms for direct marketing actions. The ubiquitous use of these devices offers companies a perfect medium through which to promote their products and services in a personalized and interactive way. Since mobile phone users are rarely without their mobile phones, mobile electronic devices provide marketers with almost permanent contact opportunities to introduce their products directly to potential clients. Although ...

Abstract: This dissertation generally concentrates on the relationships between “gender” and “space” in the present time of urban life in capital city of Tehran. “Gender” as a changing social construct, differentiated within societies and through time, studied this time by investigation on “gender attitude” or “gender identity” means attitudes towards “gender” issues regarding Tehran residences. “Space” as a concept integrated from physical and social constituents investigated through focus on “spatial attitude” ...

Diese Arbeit entstand vor dem Hintergrund einer zunehmenden Hinwendung der wissenschaftlichen Didaktiken zum Konstruktivismus und der damit verbundenen Forderung nach schülerzentrierten Lehr- und Lernarrangements. Die Gründe für diese Entwicklung liegen u. a. in der Vorstellung, dass sich Schüler durch eigenes Konstruieren von Problemlösungen intensiver und verständiger mit dem Lernstoff auseinandersetzen. Im Bereich des Wirtschaftslehreunterrichts ergeben sich aufgrund einer nicht unproblematischen Bezugsdisziplin ...