Status for the good guys: An experiment on charitable giving
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In: Economic Inquiry Volume 60 / Issue 2 (2021-10-06) , S. 721-740; eissn:1465-7295
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We study the social status motive in an experiment at an art-house cinema in Germany where movie-goers can make monetary contributions to help the cinema become climate neutral. Our key result is that offering high contributors a “social status gift” that displays their good deed increases both the likelihood of a high contribution and mean contributions. It performs significantly better than previously studied mechanisms, such as the removal of anonymity, the provision of a reference point, or a neutral thank-you gift, and it also performs better than offering high contributors publicity through social media.
@article{doi:10.17170/kobra-202203035825, author ={Dannenberg, Astrid and Johansson-Stenman, Olof and Wetzel, Heike}, title ={Status for the good guys: An experiment on charitable giving}, keywords ={300 and 330 and Deutschland and Anonymität and Experiment and Prosoziales Verhalten and Sozialstatus}, copyright ={http://creativecommons.org/licenses/by-nc-nd/4.0/}, language ={en}, journal ={Economic Inquiry}, year ={2021-10-06} }