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Status for the good guys: An experiment on charitable giving

Dannenberg, Astrid
Johansson-Stenman, Olof
Wetzel, Heike

We study the social status motive in an experiment at an art-house cinema in Germany where movie-goers can make monetary contributions to help the cinema become climate neutral. Our key result is that offering high contributors a “social status gift” that displays their good deed increases both the likelihood of a high contribution and mean contributions. It performs significantly better than previously studied mechanisms, such as the removal of anonymity, the provision of a reference point, or a neutral thank-you gift, and it also performs better than offering high contributors publicity through social media.

Sponsor
Gefördert im Rahmen des Projekts DEAL
Citation
In: Economic Inquiry Volume 60 / Issue 2 (2021-10-06) , S. 721-740; eissn:1465-7295
Collections
@article{doi:10.17170/kobra-202203035825,
  author    ={Dannenberg, Astrid and Johansson-Stenman, Olof and Wetzel, Heike},
  title    ={Status for the good guys: An experiment on charitable giving},
  keywords ={300 and 330 and Deutschland and Anonymität and Experiment and Prosoziales Verhalten and Sozialstatus},
  copyright  ={http://creativecommons.org/licenses/by-nc-nd/4.0/},
  language ={en},
  journal  ={Economic Inquiry},
  year   ={2021-10-06}
}