How digitalization changes the internationalization of entrepreneurial firms: theoretical considerations and empirical evidence

dc.date.accessioned2021-07-29T12:57:21Z
dc.date.available2021-07-29T12:57:21Z
dc.date.issued2017
dc.descriptionProceedings of the conference "Entrepreneurs. Entrepreneurship. Challenges and Opportunities for the 21st Century" organized by the Faculty of Management from the National University of Political Studies and Public Administration in Bucharest, Romania, on May 18-19, 2017.eng
dc.identifierdoi:10.17170/kobra-202107024227
dc.identifier.urihttp://hdl.handle.net/123456789/13046
dc.language.isoengeng
dc.publisherNational University of Political Studies and Public Administration (SNSPA), Faculty of Management
dc.publisherTritonic
dc.publisher.placeBucharest
dc.rightsNamensnennung 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/*
dc.subjectdigitalizationeng
dc.subjectinternationalization strategyeng
dc.subjectbusiness modelseng
dc.subject.ddc330
dc.subject.swdDigitale Revolutionger
dc.subject.swdDigitalisierungger
dc.subject.swdInternationalisierungger
dc.subject.swdGeschäftsmodellger
dc.subject.swdWertschöpfungger
dc.titleHow digitalization changes the internationalization of entrepreneurial firms: theoretical considerations and empirical evidenceeng
dc.typeKonferenzveröffentlichungger
dc.type.versionpublishedVersion
dcterms.abstractThe internationalization of firms is predominantly analyzed and explained considering observations from a pre-digital business environment. Thus, the applicability to digital ways of doing business needs to be challenged. Recent literature on the internationalization of digital firms attempts to adapt existing international business literature to the digital market. However, these studies consider internet-based companies predominantly as a homogeneous group. It is a popular opinion, that digital internationalization is faster, cheaper and easier for digital companies. The purpose of this article is to develop a comprehensive understanding on how internet-based companies internationalize in the digital market, and why their internationalization processes differ from each other. Based on an overview on the specificities of the digital marketplace, their impact on the applicability of traditional international business theory, it is developed a differentiated view on digital internationalization. Subsequently, the theoretical results are compared with primary data derived from six semi-structured interviews with digital companies. So far, firm internationalization theory focused on variables like the internal capabilities, resource endowments or efficiencies of the value chain. It is shown, that even if these theories still have a high impact on the internationalization strategies of internet-based companies, especially in the extremely dynamic digital market, also further variables need to be considered. Additionally, to the impacts of the value creation and delivery infrastructure (e.g., firm specific capabilities and resources), also the specific way of creating value and the individual customer interface of digital businesses play a key role in digital internationalization.eng
dcterms.accessRightsopen access
dcterms.creatorWittkop, Andreas M.
dcterms.creatorZulauf, Katrin
dcterms.creatorWagner, Ralf
dcterms.source.collectionEntrepreneurs. Entrepreneurship : Challenges and Opportunities in the 21st Centuryeng
dcterms.source.editorZbuchea, Alexandra
dcterms.source.identifiereisbn:978-606-749-241-5
dcterms.source.pageinfo38-50
kup.iskupfalse

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