Date
2009Metadata
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Teil eines Buches
Second edition
Scanning multimedia business environments
Abstract
The term environmental scanning (ES) refers to the way in which managers study their relevant business environment. More precisely, we define ES as both looking for and looking at information available in the business environment. These activities embrace all domains of gathering facts from external sources like competitive intelligence (Cl) and market research, but take a more holistic, integrative perspective by considering consumers, competitors, and the technological developments in same industry and different industries as weil (Scholz & Wagner, 2006). Choo, Detlor, and Turnbull (2001) give an overview of ES and empirical findings supporting the importance of ES activities in business organizations. ES helps managers foresee favorable as well as unfavorable influences and initiate strategies that enable their organizations to adapt to their business environments.
This article:
- outlines three perspectives on the challenges for environmental scanningarising from information dissemination by multimedia,
- discusses opportunities for ES on the World Wide Web (WWW), and
- exemplarily describes two software solutions for ES in multimedia.
This article:
- outlines three perspectives on the challenges for environmental scanningarising from information dissemination by multimedia,
- discusses opportunities for ES on the World Wide Web (WWW), and
- exemplarily describes two software solutions for ES in multimedia.
Citation
In: Pagani, Margherita (Hrsg.): Encyclopedia of multimedia technology and networking, Volume III, O-Z. Information Science Reference: Hershey, PA 2009, S. 1257-1263; isbn:978-1-60566-014-1, eisbn:978-1-60566-015-8, doi:10.4018/978-1-60566-014-1Edition
Citation
@inbook{doi:10.17170/kobra-202108194597,
author={Scholz, Sören W. and Wagner, Ralf},
title={Scanning multimedia business environments},
pages={1257-1263},
publisher={Information Science Reference},
year={2009}
}
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2021-08-19T14:21:08Z 2021-08-19T14:21:08Z 2009 doi:10.17170/kobra-202108194597 http://hdl.handle.net/123456789/13131 eng Information Science Reference Urheberrechtlich geschützt https://rightsstatements.org/page/InC/1.0/ 330 Scanning multimedia business environments Teil eines Buches The term environmental scanning (ES) refers to the way in which managers study their relevant business environment. More precisely, we define ES as both looking for and looking at information available in the business environment. These activities embrace all domains of gathering facts from external sources like competitive intelligence (Cl) and market research, but take a more holistic, integrative perspective by considering consumers, competitors, and the technological developments in same industry and different industries as weil (Scholz & Wagner, 2006). Choo, Detlor, and Turnbull (2001) give an overview of ES and empirical findings supporting the importance of ES activities in business organizations. ES helps managers foresee favorable as well as unfavorable influences and initiate strategies that enable their organizations to adapt to their business environments. This article: - outlines three perspectives on the challenges for environmental scanningarising from information dissemination by multimedia, - discusses opportunities for ES on the World Wide Web (WWW), and - exemplarily describes two software solutions for ES in multimedia. open access Scholz, Sören W. Wagner, Ralf Hershey, PA doi:10.4018/978-1-60566-014-1.ch170 Konkurrenzanalyse Multimedia Informationsmanagement Internet Agent <Informatik> publishedVersion Encyclopedia of multimedia technology and networking, Volume III, O-Z Pagani, Margherita isbn:978-1-60566-014-1 eisbn:978-1-60566-015-8 doi:10.4018/978-1-60566-014-1 1257-1263 Second edition false
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