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dc.date.accessioned2021-08-20T14:26:03Z
dc.date.available2021-08-20T14:26:03Z
dc.date.issued2015
dc.identifierdoi:10.17170/kobra-202108164564
dc.identifier.urihttp://hdl.handle.net/123456789/13144
dc.language.isoengeng
dc.publisherPublishing House of the University of Economics
dc.rightsUrheberrechtlich geschützt
dc.rights.urihttps://rightsstatements.org/page/InC/1.0/
dc.subject.ddc330
dc.titleIdentity and image dynamics – managing social exclusion in profitable wayeng
dc.typeTeil eines Buches
dcterms.abstractThe above statement has long been established as the canonical view of economic reality, and it has only been a couple of years since we thoroughly started to contest and debate this world-view. Grasping this, we focus on two aspects about the above perception in detail: First, a suggestion to redefine the term ‘market’ in a more up-to-date fashion, second, the debunking of the suspicious correlation between ‘no money to spend’ and ‘no money to be made’.eng
dcterms.accessRightsopen access
dcterms.creatorHartmann, Alexander
dcterms.creatorWagner, Ralf
dcterms.creatorLarsen, Fridrik
dc.publisher.placeKatowice
dc.subject.swdSoziale Ausgrenzungger
dc.subject.swdKonsumentenverhaltenger
dc.subject.swdMarkenimageger
dc.subject.swdMarketingstrategieger
dc.type.versionpublishedVersion
dcterms.source.collectionSocial exclusions in Europe : marketing perspectiveeng
dcterms.source.editorSmyczek, Sławomir
dcterms.source.editorMatysiewicz, Justyna
dcterms.source.identifierisbn:978-83-7875-240-0
dcterms.source.pageinfo244-254ger
dcterms.source.seriesScientific Publicationeng
kup.iskupfalse


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