Datum
2022-04-15Schlagwort
300 Sozialwissenschaften, Soziologie 630 Landwirtschaft, Veterinärmedizin MalaysiaFunctional FoodKaufmotivationPalmölVerbraucherverhaltenTheorieMetadata
Zur Langanzeige
Aufsatz
Deciphering consumer purchase intention towards red palm oil as functional food: evidence from Malaysia
Zusammenfassung
This study aims to identify the determinants influencing consumer purchase intention towards red palm oil as a functional food with the application of an extended Theory of Planned Behavior (TPB) among Malaysian consumers. A total of 370 data were collected via mall intercepts in Malaysia using convenience sampling. Partial least squares (PLS) analysis was used to evaluate the measurement and structural model of the study. The results demonstrated that attitudes, subjective norms, and perceived behavioral control have a positive and significant relationship with the purchase intention of red palm oil as a functional food. Additional variables like food involvement, environmental concern, perceived value, and perceived risk significantly affect consumers' purchase intention of red palm oil as a functional food. Surprisingly, there is no effect between food neophobia and healthy lifestyle purchase intention. The results showed that TPB constructs confirmed its explanatory influence on purchase intention and an extended TPB model with additional variables demonstrated a better explanatory interpretation of the purchase intention of red palm oil as a functional food. This paper concludes with implications of the study and the limitations and suggestions for future research.
Zitierform
In: Future of Food: Journal on Food, Agriculture & Society Vol. 10 / No. 2 (2022-04-15) eissn:2197-411XSammlung(en)
Vol 10, No 2 (2022) (Future of Food: Journal on Food, Agriculture & Society // The Future of Food Journal: Journal on Food, Agriculture & Society)Zitieren
@article{doi:10.17170/kobra-202110144907,
author={Tai, Pei-Ting and Goh, Yen-Nee and Ting, Mao-Seng},
title={Deciphering consumer purchase intention towards red palm oil as functional food: evidence from Malaysia},
journal={Future of Food: Journal on Food, Agriculture & Society},
year={2022}
}
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2022-06-10T17:14:10Z 2022-06-10T17:14:10Z 2022-04-15 doi:10.17170/kobra-202110144907 http://hdl.handle.net/123456789/13919 eng Namensnennung 4.0 International http://creativecommons.org/licenses/by/4.0/ functional food purchase intention Theory of Planned Behavior (TPB) Malaysia red palm oil 300 630 Deciphering consumer purchase intention towards red palm oil as functional food: evidence from Malaysia Aufsatz This study aims to identify the determinants influencing consumer purchase intention towards red palm oil as a functional food with the application of an extended Theory of Planned Behavior (TPB) among Malaysian consumers. A total of 370 data were collected via mall intercepts in Malaysia using convenience sampling. Partial least squares (PLS) analysis was used to evaluate the measurement and structural model of the study. The results demonstrated that attitudes, subjective norms, and perceived behavioral control have a positive and significant relationship with the purchase intention of red palm oil as a functional food. Additional variables like food involvement, environmental concern, perceived value, and perceived risk significantly affect consumers' purchase intention of red palm oil as a functional food. Surprisingly, there is no effect between food neophobia and healthy lifestyle purchase intention. The results showed that TPB constructs confirmed its explanatory influence on purchase intention and an extended TPB model with additional variables demonstrated a better explanatory interpretation of the purchase intention of red palm oil as a functional food. This paper concludes with implications of the study and the limitations and suggestions for future research. open access Tai, Pei-Ting Goh, Yen-Nee Ting, Mao-Seng Malaysia Functional Food Kaufmotivation Palmöl Verbraucherverhalten Theorie publishedVersion eissn:2197-411X No. 2 Future of Food: Journal on Food, Agriculture & Society Vol. 10 false 527
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