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Now showing items 11-20 of 41
Aufsatz
Is your Perception of "Luxury" Similar to Mine? A Concept Made of Absolute and Relative Features
(2015)
Luxury is a relative feature of goods and services. Despite the many empirical studies that have been conducted, marketing scholars have not agreed on a common definition or interpretation of the term "luxury" so far. This deficit causes improper interpretations and, thus, evokes a kind of growing conceptual confusion. Additionally, the increasing interest in luxury in recent years had contributed unintentionally to the ambiguity of the term. Advertising agencies consciously or unconsciously aim to take advantage of ...
Aufsatz
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Linking entrepreneurial orientation to firm performance in a post-socialist market context: the case of Hungary
(2016)
Entrepreneurial orientation provoked the interest of numerous scholars as well as political and administrative decision-makers. Both start-ups and already established corporate entities are increasingly persecuting new opportunities, products, and business models in order to establish superiority above their competitive environment. The tendencies evince an optimist impact of entrepreneurial orientation on business performance, namely on financial performance. Beyond the aforementioned relationship, there are impulses ...
Aufsatz
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How digitalization changes the internationalization of entrepreneurial firms: theoretical considerations and empirical evidence
(2018)
The internationalization of firms has mainly been analyzed and explained by considering observations in a pre-digital business environment. Thus, the applicability of the internationalization theories to digital ways of conducting business needs to be challenged. Recent research on the internationalization of digital firms attempts to adapt existing international business literature to the digital market. However, these studies consider internet-based companies predominantly as a homogeneous group. It is a popular ...
Aufsatz
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Cross-Cultural Variations in Consumer Behavior: A Literature Review of International Studies
(2018)
This study presents a review of 85 peer-reviewed publications of cross-cultural variations in consumer behavior. The objectives of this study are to systemize conceptual and methodological approaches to research of cross-cultural variations in consumer behavior; to present an extended understanding of consumer behavior in related industries; to identify conceptual and methodological gaps and empirical issues in these studies; and by fulfilling the objective of this paper to develop an agenda guiding further research ...
Aufsatz
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Rechtsverträgliche und qualitätszentrierte Gestaltung für "KI made in Germany"
(2020-02-21)
Künstlich intelligente (KI) Systeme erfreuen sich immer größerer Beliebtheit. Insbesondere smarte persönliche Assistenten (SPAs) von Amazon, Google und vielen weiteren verzeichnen ein stetiges Marktwachstum. Den vielfältigen Potenzialen dieser KI-Systeme stehen jedoch auch zahlreiche Risiken gegenüber. Berichte von Datenpannen und -lecks häufen sich und haben bei Nutzern eine zunehmende Skepsis zur Folge, was zu einem gespaltenen Bild von KI in der Gesellschaft beiträgt. Diesem Problem stellt sich das Forschungsprojekt ...
Aufsatz
Der Kunde im Fokus
(2011)
Der Wandel der Kommunikationsgewohnheiten in Verbindung mit den modernen technischen Möglichkeiten sozialer Medien erschwert die Umsetzung integrierter Kommunikationskonzepte erheblich. Zum einen zeigen die einschlägigen Statistiken, etwa die Media-Analyse, dass die Reichweitenerosionen vieler etablierter Push-Medien, insbesondere TV, Zeitungen und Zeitschriften, noch nicht abgeschlossen sind. Zum anderen gewinnen die Pull-Medien an Relevanz, die sich sowohl in steigender Nutzungsdauer durch die Rezipienten in ihrem ...
Aufsatz
Normative and cognitive influences on female entrepreneurial reluctance at the base of the pyramid - an explorative study of cleaning ladies in Istanbul
(COMSATS, Inst. of Information Technology, 2013)
Previous research has considered entrepreneurship as a way out of poverty and as a chance to foster economic growth. Moreover, specifically start-ups headed by women have played an important role in the economic development and it has been argued that gender-related issues, amongst others, play a significant role for the performance of a country or region. Against this background, this qualitative study explores desires, reluctances and constraints toward entrepreneurial activities of a comparably homogenous group ...
Aufsatz
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Process is King: Evaluating the Performance of Technology-mediated Learning in Vocational Software Training
(2018-09-01)
Technology-mediated learning (TML) is a major trend in education, since it allows to integrate the strengths of traditional- and IT-based learning activities. However, TML providers still struggle in identifying areas for improvement in their TML offerings. One reason for their struggles is inconsistencies in the literature regarding drivers of TML performance. Prior research suggests that these inconsistencies in TML literature might stem from neglecting the importance of considering the process perspective in ...
Aufsatz
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A review of inter-firm relationship quality in supply chains
(2020-03-28)
Purpose – This paper aims to conduct a review of the recent literature on inter-firm relationship quality (RQ) in supply chain (SC) settings.
Design/methodology/approach – 100 English-language scientific publications on inter-firm RQ, published from 2006 to 2015 were selected and analyzed by using a content analysis approach.
Findings – The results of the frequency analysis map the antecedents, dimensions and consequences - particularly the performance and behavioral intentions of collaborating partners - of ...
Aufsatz
Immer noch und immer wieder – Streit um den Status von DRK-Krankenschwestern – Überlegungen nach der Lektüre einer Entscheidungsanmerkung Bernd von Maydells
(2018)
Viele tausend Schwestern des Deutschen Roten Kreuzes arbeiten noch heute in deutschen Krankenhäusern und in der Krankenpflege. Sie tun dies meist auf der Grundlage sogenannter Gestellungsverträge zwischen ihrer jeweiligen Schwesternschaft und dem Krankenhausträger. Der arbeitsrechtliche Status der DRK-Schwestern ist seit Jahrzehnten hochumstritten. Ein Aspekt dieser komplexen Problematik betrifft die Frage, ob solche Schwestern, die aufgrund von Gestellungsverträgen dauerhaft in Krankenhäusern arbeiten, in Bezug auf ...