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Teil eines Buches
Scanning multimedia business environments
(Information Science Reference, 2009)
The term environmental scanning (ES) refers to the way in which managers study their relevant business environment. More precisely, we define ES as both looking for and looking at information available in the business environment. These activities embrace all domains of gathering facts from external sources like competitive intelligence (Cl) and market research, but take a more holistic, integrative perspective by considering consumers, competitors, and the technological developments in same industry and different ...
Aufsatz
CI im Einsatz: Technologien zur Informationssuche, -bewertung und -aufbereitung
(2007)
Die Suche nach neuen Trends und Entwicklungen in der Unternehmensumwelt bildet einen wesentlichen Erfolgsfaktor in der Competitive Intelligence (CI). Die Anforderungen an den Manager zur Erfüllung dieser Aufgabe sind allerdings hoch: Eine Vielzahl von unterschiedlichen Themenfeldern und Quellen muss in die Analyse miteinbezogen werden, um ein aussagekräftiges Bild über die Unternehmensumwelt zu erhalten. Dies ist vor allem im Hinblick auf die beschränkte Zeit und Informationsverarbeitungskapazitäten, die dem Manager ...
Konferenzveröffentlichung
Outsmarting the MNCs by fitting strategic manoeuvres to national framing: evidence from India
(National University of Political Studies and Public Administration (SNSPA), Faculty of ManagementTritonic, 2017)
This paper focuses on how Indian home-grown companies captured MNCs market in India with the help of strategic maneuvering and understanding their own capabilities. Seizing the framework of Porter’s National Diamond this research follows a caselet approach for illustrating these strategies. The study’s originality springs from understanding changes in demand pattern brought by home-grown companies in the Indian market. A key implication of this paper is that the demand conditions and firm strategy (by means of targeting ...
Dissertation
Peeking into the Black Box of Researcher Mobility and Knowledge Diffusion
(2020-03-18)
This dissertation thesis presents four studies on the relevance of individuals’ mobility for the dissemination of knowledge. They add to the literature on the economics of science and innovation as well as regional economics. Previous literature has shown researcher mobility to be an important driver of knowledge diffusion and, subsequently, the creation of new knowledge. However, different mobility types are often correlated and hard to differentiate. This thesis tries to help advance this research strand, in ...
Teil eines Buches
Data Warehouse (DW)
(Verlag C.H. Beck; Verlag Franz Vahlen, 2001)
Data Warehouse (DW) im engeren Sinne eine Datenbank zur Speicherung subjektorientierter, integrierter, nicht volatiler, zeitbezogener Daten eines Unternehmens. Die Datenspeicherung erfolgt zusätzlich zum Datenbestand in den operativen Systemen des Unternehmens, sodass anstelle einer Änderung der Daten durch Geschäftsprozesse sukzessive neue Daten in den Bestand aufgenommen werden können. Dies ermöglicht zeitraumbezogene, dynamische Betrachtungen statt zeitpunktbezogener „Schnappschüsse", wie sie für Auswertungen der ...
Teil eines Buches
Marketing research using multimedia technologies
(Information Science Reference, 2009)
This article aims to:
• Review the impact of applying multimedia technologies to classic marketing research problems.
• Present the different types of marketing research activities about the Internet as the most prominent application area of multimedia technologies.
• Discuss the use of multimedia in online surveys in comparison to the traditional paper-and-pencil approach.
The main contribution of the article is a discussion of advantages and challenges provided by innovative multimedia and network technologies ...
Aufsatz
Der Kunde im Fokus
(2011)
Der Wandel der Kommunikationsgewohnheiten in Verbindung mit den modernen technischen Möglichkeiten sozialer Medien erschwert die Umsetzung integrierter Kommunikationskonzepte erheblich. Zum einen zeigen die einschlägigen Statistiken, etwa die Media-Analyse, dass die Reichweitenerosionen vieler etablierter Push-Medien, insbesondere TV, Zeitungen und Zeitschriften, noch nicht abgeschlossen sind. Zum anderen gewinnen die Pull-Medien an Relevanz, die sich sowohl in steigender Nutzungsdauer durch die Rezipienten in ihrem ...
Dissertation
Dealing with Opportunism: Experimental Investigations of Measures against Dishonest Behavior
(2021)
This dissertation aims at investigating whether and how distinct measures that are supposed to foster honest behavior work. It consists of three separate papers, in which I analyze the effectiveness and mechanisms of such measures on the basis of several laboratory experiments. Chapter 2 is dedicated to analyzing and comparing the effectiveness of distinct measures that are supposed to prevent people from lying for financial gain. Chapter 3 introduces a novel experimental design that allows the measurement of the ...
Aufsatz
Is your Perception of "Luxury" Similar to Mine? A Concept Made of Absolute and Relative Features
(2015)
Luxury is a relative feature of goods and services. Despite the many empirical studies that have been conducted, marketing scholars have not agreed on a common definition or interpretation of the term "luxury" so far. This deficit causes improper interpretations and, thus, evokes a kind of growing conceptual confusion. Additionally, the increasing interest in luxury in recent years had contributed unintentionally to the ambiguity of the term. Advertising agencies consciously or unconsciously aim to take advantage of ...
Konferenzveröffentlichung
Linking entrepreneurial orientation to firm performance in a post-socialist market context: the case of Hungary
(National University of Political Studies and Public Administration (SNSPA), Faculty of ManagementTritonic, 2016)
Entrepreneurial orientation provoked the interest of numerous scholars as well as political and administrative decision-makers. Both start-ups and already established corporate entities are increasingly persecuting new opportunities, products, and business models in order to establish superiority above their competitive environment. The tendencies evince an optimist impact of entrepreneurial orientation on business performance, namely on financial performance. Beyond the aforementioned relationship, there are impulses ...