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Aufsatz
Identification of individuals and groups in a public goods experiment
(2019-07-03)
Revealing the identities of contributors has been shown to increase cooperation in public goods games. In this paper we experimentally investigate whether this finding holds true when decisions are made by groups rather than individuals. We distinguish between groups in which members can discuss face-to-face to reach a decision and groups in which members communicate via computer chat. The results confirm the positive effect of identification on cooperation among individuals. For groups, however, we only find a small ...
Aufsatz
Voting on the threat of exclusion in a public goods experiment
(2019-04-01)
Ostracism is practiced by virtually all societies around the world as a means of enforcing cooperation. In this paper, we use a public goods experiment to study whether groups choose to implement an institution that allows for the exclusion of members. We distinguish between a costless exclusion institution and a costly exclusion institution that, if chosen, reduces the endowment of all players. We also provide a comparison with an exclusion institution that is exogenously imposed upon groups. A significant share of ...
Aufsatz
Tipping Versus Cooperating to Supply a Public Good
(2017-02-17)
In some important multiplayer situations, such as efforts to supply a global public good, players can choose the game they want to play. In this paper we conduct an experimental test of the decision by a group with fixed membership, playing over a finite number of periods, to choose between a “tipping” game, in which every player wants to contribute to the public good provided enough other players contribute, and a prisoners’ dilemma, the classic cooperation game. In the prisoners’ dilemma, the first best outcome is ...
Aufsatz
The choice of institutions to solve cooperation problems: a survey of experimental research
(2019-11-01)
A growing experimental literature studies the endogenous choice of institutions to solve cooperation problems arising in prisoners’ dilemmas, public goods games, and common pool resource games. Participants in these experiments have the opportunity to influence the rules of the game before they play the game. In this paper, we review the experimental literature of the last 20 years on the choice of institutions and describe what has been learned about the quality and the determinants of institutional choice. Cooperative ...
Aufsatz
Cultural Adaption of Hypermedia
(2012)
Culturally adapted hypermedia design attracts increasing scientific attention. Complementing the conventional human-computer interaction studies we investigate the current state of companies’ cultural adaptation of their websites. This study evaluates a sample of 215 websites with respect to design and navigational aspects. Subsequently, we discuss the possibilities of structuring hypermedia and enabling the adaptation to culturally bounded user expectations. Moreover, we introduce metrics for assessing navigational ...
Aufsatz
Is your Perception of "Luxury" Similar to Mine? A Concept Made of Absolute and Relative Features
(2015)
Luxury is a relative feature of goods and services. Despite the many empirical studies that have been conducted, marketing scholars have not agreed on a common definition or interpretation of the term "luxury" so far. This deficit causes improper interpretations and, thus, evokes a kind of growing conceptual confusion. Additionally, the increasing interest in luxury in recent years had contributed unintentionally to the ambiguity of the term. Advertising agencies consciously or unconsciously aim to take advantage of ...
Aufsatz
Linking entrepreneurial orientation to firm performance in a post-socialist market context: the case of Hungary
(2016)
Entrepreneurial orientation provoked the interest of numerous scholars as well as political and administrative decision-makers. Both start-ups and already established corporate entities are increasingly persecuting new opportunities, products, and business models in order to establish superiority above their competitive environment. The tendencies evince an optimist impact of entrepreneurial orientation on business performance, namely on financial performance. Beyond the aforementioned relationship, there are impulses ...
Aufsatz
How digitalization changes the internationalization of entrepreneurial firms: theoretical considerations and empirical evidence
(2018)
The internationalization of firms has mainly been analyzed and explained by considering observations in a pre-digital business environment. Thus, the applicability of the internationalization theories to digital ways of conducting business needs to be challenged. Recent research on the internationalization of digital firms attempts to adapt existing international business literature to the digital market. However, these studies consider internet-based companies predominantly as a homogeneous group. It is a popular ...
Aufsatz
Cross-Cultural Variations in Consumer Behavior: A Literature Review of International Studies
(2018)
This study presents a review of 85 peer-reviewed publications of cross-cultural variations in consumer behavior. The objectives of this study are to systemize conceptual and methodological approaches to research of cross-cultural variations in consumer behavior; to present an extended understanding of consumer behavior in related industries; to identify conceptual and methodological gaps and empirical issues in these studies; and by fulfilling the objective of this paper to develop an agenda guiding further research ...
Aufsatz
Der Kunde im Fokus
(2011)
Der Wandel der Kommunikationsgewohnheiten in Verbindung mit den modernen technischen Möglichkeiten sozialer Medien erschwert die Umsetzung integrierter Kommunikationskonzepte erheblich. Zum einen zeigen die einschlägigen Statistiken, etwa die Media-Analyse, dass die Reichweitenerosionen vieler etablierter Push-Medien, insbesondere TV, Zeitungen und Zeitschriften, noch nicht abgeschlossen sind. Zum anderen gewinnen die Pull-Medien an Relevanz, die sich sowohl in steigender Nutzungsdauer durch die Rezipienten in ihrem ...