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Aufsatz
Linking entrepreneurial orientation to firm performance in a post-socialist market context: the case of Hungary
(2016)
Entrepreneurial orientation provoked the interest of numerous scholars as well as political and administrative decision-makers. Both start-ups and already established corporate entities are increasingly persecuting new opportunities, products, and business models in order to establish superiority above their competitive environment. The tendencies evince an optimist impact of entrepreneurial orientation on business performance, namely on financial performance. Beyond the aforementioned relationship, there are impulses ...
Teil eines Buches
Brands and branding in the non-profit sector − theoretical overview and discussion
(Publishing House of the University of Economics, 2015)
Branding has been acknowledged as a fundamental function for companies (e.g. Aaker & Shansby 1982: 56; Ambler et al. 2002: 13; Doyle 1990: 5; Gardner & Levy 1955; Grönroos 2007; Homer 2008; Keller 1993). A brand may be explained as an entirety of perceptions and feelings that consumers associate with a product/service recognized by a brand name. Included are aspects like distinctiveness (e.g., its packaging and logos), quality, performance, familiarity and user imagery (e.g. Batra, Ahuvia & Bagozzi 2012). Brands ...
Teil eines Buches
Identity and image dynamics – managing social exclusion in profitable way
(Publishing House of the University of Economics, 2015)
The above statement has long been established as the canonical view of economic reality, and it has only been a couple of years since we thoroughly started to contest and debate this world-view. Grasping this, we focus on two aspects about the above perception in detail: First, a suggestion to redefine the term ‘market’ in a more up-to-date fashion, second, the debunking of the suspicious correlation between ‘no money to spend’ and ‘no money to be made’.
Konferenzveröffentlichung
Ergebnisse und Redundanz in der Diskussion um eWOM: Eine kritische Literaturauswertung
(Universität Paderborn, 2014)
Electronic Word-Of-Mouth (eWOM) und Online Rezensionen (OR) werden als einer der Schlüsselfaktoren für erfolgreichen E-Commerce identifiziert. Jedoch sind die beeinflussenden Motivationsfaktoren für das Verfassen sowie das Lesen von OR bis heute gesamtheitlich nur unzureichend untersucht. Die vorliegende Literaturauswertung sammelt die bisherigen Forschungsergebnisse mit dem Ansatz, ein möglichst breites Bild der Motive für eWOM-Aktivitäten zu geben. Das Ergebnis der extensiven Literaturanalyse zeigt, dass für ...
Konferenzveröffentlichung
Linking entrepreneurial orientation to firm performance in a post-socialist market context: the case of Hungary
(National University of Political Studies and Public Administration (SNSPA), Faculty of ManagementTritonic, 2016)
Entrepreneurial orientation provoked the interest of numerous scholars as well as political and administrative decision-makers. Both start-ups and already established corporate entities are increasingly persecuting new opportunities, products, and business models in order to establish superiority above their competitive environment. The tendencies evince an optimist impact of entrepreneurial orientation on business performance, namely on financial performance. Beyond the aforementioned relationship, there are impulses ...
Teil eines Buches
Vergabe in der Arbeitsförderung
(Erich Schmidt Verlag, 2011)
Vor gut 10 Jahren begann die Bundesanstalt für Arbeit, arbeitsmarktbezogene Dienstleistungen im Wege der Ausschreibung zu vergeben. Bald wurde diese Praxis zum Thema auch der rechtswissenschaftlichen Literatur. Eine frühe Auseinandersetzung mit der Problematik findet sich in einem Gutachten von Neumann, Nielandt und Philipp aus dem Jahr 2004. Intensiv sind die damit zusammenhängenden Fragen im 2005 von Storost und vor allem von Rixen diskutiert worden. Seitdem sind einschlägige Tagungsbände und mehrere Dissertationen ...
Konferenzveröffentlichung
Green Luxury: New Divide in Positioning Strategies Needed?
(National University of Political Studies and Public Administration (SNSPA), Faculty of ManagementTritonic, 2017)
A basic and commonly shared implicit definition of luxury is “something superfluous.” Consuming such products and services contradicts the modern paradigm of sustainable consumption. However, luxury vendors are frequently introducing new technologies and better working conditions on a large scale, including natural colors and fair treatment of labor in the fashion industry, as well as fully electric-fueled cars, which Tesla has been producing. Previous research suggests that luxury and sustainability are incompatible. ...
Aufsatz
How digitalization changes the internationalization of entrepreneurial firms: theoretical considerations and empirical evidence
(2018)
The internationalization of firms has mainly been analyzed and explained by considering observations in a pre-digital business environment. Thus, the applicability of the internationalization theories to digital ways of conducting business needs to be challenged. Recent research on the internationalization of digital firms attempts to adapt existing international business literature to the digital market. However, these studies consider internet-based companies predominantly as a homogeneous group. It is a popular ...
Aufsatz
Cross-Cultural Variations in Consumer Behavior: A Literature Review of International Studies
(2018)
This study presents a review of 85 peer-reviewed publications of cross-cultural variations in consumer behavior. The objectives of this study are to systemize conceptual and methodological approaches to research of cross-cultural variations in consumer behavior; to present an extended understanding of consumer behavior in related industries; to identify conceptual and methodological gaps and empirical issues in these studies; and by fulfilling the objective of this paper to develop an agenda guiding further research ...
Konferenzveröffentlichung
The acceptance of mobile payments in the German retail market
(National University of Political Studies and Public Administration (SNSPA), Faculty of ManagementTritonic, 2016)
The acceptance of mobile payments is one of the research challenges of high strategic relevance in retailing. Most of the previous studies of mobile payment field focus on consumers’ opinions, expectations and concerns to assess their acceptance of mobile payment systems. The financial transactions’ complementing party – the merchants – who also needed to accept and, therefore, to implement mobile payment technologies is considered in this study. The purpose of this study is to enhance an existing research framework, ...