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Zeitschrift
Jahresbericht 2016
(Universität Kassel, Fachbereich Wirtschaftswissenschaften, 2017)
Zeitschrift
Jahresbericht 2017
(Universität Kassel, Fachbereich Wirtschaftswissenschaften, 2018)
Zeitschrift
Jahresbericht 2012
(Universität Kassel, Fachbereich Wirtschaftswissenschaften, 2013)
Zeitschrift
Jahresbericht 2009/2010
(Universität Kassel, Fachbereich Wirtschaftswissenschaften, 2011)
Zeitschrift
Jahresbericht 2013/2014
(Universität Kassel, Fachbereich Wirtschaftswissenschaften, 2015)
Zeitschrift
Jahresbericht 2011
(Universität Kassel, Fachbereich Wirtschaftswissenschaften, 2012)
Zeitschrift
Jahresbericht 2018
(Universität Kassel, Fachbereich Wirtschaftswissenschaften, 2019)
Konferenzveröffentlichung
![Open Access](/themes/Mirage2/images/Open_Access_logo_PLoS_transparent.svg)
Outsmarting the MNCs by fitting strategic manoeuvres to national framing: evidence from India
(National University of Political Studies and Public Administration (SNSPA), Faculty of ManagementTritonic, 2017)
This paper focuses on how Indian home-grown companies captured MNCs market in India with the help of strategic maneuvering and understanding their own capabilities. Seizing the framework of Porter’s National Diamond this research follows a caselet approach for illustrating these strategies. The study’s originality springs from understanding changes in demand pattern brought by home-grown companies in the Indian market. A key implication of this paper is that the demand conditions and firm strategy (by means of targeting ...
Konferenzveröffentlichung
![Open Access](/themes/Mirage2/images/Open_Access_logo_PLoS_transparent.svg)
Post-crises response strategies: a combined model to manage brand crises
(National University of Political Studies and Public Administration (SNSPA), Faculty of ManagementTritonic, 2017)
Brand crises negatively affect customers’ perception of the brand’s ability to deliver expected functional or symbolic benefits. Post-crisis response strategies should be implemented to restore brand trust and diminish the effect of reputational threat, since these strategies act as critical determinants of the actual impact of the crisis on consumers’ evaluations and consequently on repurchase intentions. A categorization of the nature of the crisis, distinguishing between ‘performance-related’ and ‘values-related’ ...
Konferenzveröffentlichung
![Open Access](/themes/Mirage2/images/Open_Access_logo_PLoS_transparent.svg)
How digitalization changes the internationalization of entrepreneurial firms: theoretical considerations and empirical evidence
(National University of Political Studies and Public Administration (SNSPA), Faculty of ManagementTritonic, 2017)
The internationalization of firms is predominantly analyzed and explained considering observations from a pre-digital business environment. Thus, the applicability to digital ways of doing business needs to be challenged. Recent literature on the internationalization of digital firms attempts to adapt existing international business literature to the digital market. However, these studies consider internet-based companies predominantly as a homogeneous group. It is a popular opinion, that digital internationalization ...