Search
Now showing items 21-30 of 46
Teil eines Buches
Identity and image dynamics – managing social exclusion in profitable way
(Publishing House of the University of Economics, 2015)
The above statement has long been established as the canonical view of economic reality, and it has only been a couple of years since we thoroughly started to contest and debate this world-view. Grasping this, we focus on two aspects about the above perception in detail: First, a suggestion to redefine the term ‘market’ in a more up-to-date fashion, second, the debunking of the suspicious correlation between ‘no money to spend’ and ‘no money to be made’.
Konferenzveröffentlichung
Ergebnisse und Redundanz in der Diskussion um eWOM: Eine kritische Literaturauswertung
(Universität Paderborn, 2014)
Electronic Word-Of-Mouth (eWOM) und Online Rezensionen (OR) werden als einer der Schlüsselfaktoren für erfolgreichen E-Commerce identifiziert. Jedoch sind die beeinflussenden Motivationsfaktoren für das Verfassen sowie das Lesen von OR bis heute gesamtheitlich nur unzureichend untersucht. Die vorliegende Literaturauswertung sammelt die bisherigen Forschungsergebnisse mit dem Ansatz, ein möglichst breites Bild der Motive für eWOM-Aktivitäten zu geben. Das Ergebnis der extensiven Literaturanalyse zeigt, dass für ...
Verschiedenartige Texte
References and appendix of "A review of inter-firm relationship quality in supply chains"
(2020)
In this document, we provide a list of references papers contained in our literature review-"A review of inter-firm relationship qality in supply chains" and a table of referenced papers for each analytic categories used for our evaluation of the papers selected for review.
Konferenzveröffentlichung
Linking entrepreneurial orientation to firm performance in a post-socialist market context: the case of Hungary
(National University of Political Studies and Public Administration (SNSPA), Faculty of ManagementTritonic, 2016)
Entrepreneurial orientation provoked the interest of numerous scholars as well as political and administrative decision-makers. Both start-ups and already established corporate entities are increasingly persecuting new opportunities, products, and business models in order to establish superiority above their competitive environment. The tendencies evince an optimist impact of entrepreneurial orientation on business performance, namely on financial performance. Beyond the aforementioned relationship, there are impulses ...
Konferenzveröffentlichung
Green Luxury: New Divide in Positioning Strategies Needed?
(National University of Political Studies and Public Administration (SNSPA), Faculty of ManagementTritonic, 2017)
A basic and commonly shared implicit definition of luxury is “something superfluous.” Consuming such products and services contradicts the modern paradigm of sustainable consumption. However, luxury vendors are frequently introducing new technologies and better working conditions on a large scale, including natural colors and fair treatment of labor in the fashion industry, as well as fully electric-fueled cars, which Tesla has been producing. Previous research suggests that luxury and sustainability are incompatible. ...
Aufsatz
How digitalization changes the internationalization of entrepreneurial firms: theoretical considerations and empirical evidence
(2018)
The internationalization of firms has mainly been analyzed and explained by considering observations in a pre-digital business environment. Thus, the applicability of the internationalization theories to digital ways of conducting business needs to be challenged. Recent research on the internationalization of digital firms attempts to adapt existing international business literature to the digital market. However, these studies consider internet-based companies predominantly as a homogeneous group. It is a popular ...
Aufsatz
Cross-Cultural Variations in Consumer Behavior: A Literature Review of International Studies
(2018)
This study presents a review of 85 peer-reviewed publications of cross-cultural variations in consumer behavior. The objectives of this study are to systemize conceptual and methodological approaches to research of cross-cultural variations in consumer behavior; to present an extended understanding of consumer behavior in related industries; to identify conceptual and methodological gaps and empirical issues in these studies; and by fulfilling the objective of this paper to develop an agenda guiding further research ...
Konferenzveröffentlichung
The acceptance of mobile payments in the German retail market
(National University of Political Studies and Public Administration (SNSPA), Faculty of ManagementTritonic, 2016)
The acceptance of mobile payments is one of the research challenges of high strategic relevance in retailing. Most of the previous studies of mobile payment field focus on consumers’ opinions, expectations and concerns to assess their acceptance of mobile payment systems. The financial transactions’ complementing party – the merchants – who also needed to accept and, therefore, to implement mobile payment technologies is considered in this study. The purpose of this study is to enhance an existing research framework, ...
Aufsatz
Rechtsverträgliche und qualitätszentrierte Gestaltung für "KI made in Germany"
(2020-02-21)
Künstlich intelligente (KI) Systeme erfreuen sich immer größerer Beliebtheit. Insbesondere smarte persönliche Assistenten (SPAs) von Amazon, Google und vielen weiteren verzeichnen ein stetiges Marktwachstum. Den vielfältigen Potenzialen dieser KI-Systeme stehen jedoch auch zahlreiche Risiken gegenüber. Berichte von Datenpannen und -lecks häufen sich und haben bei Nutzern eine zunehmende Skepsis zur Folge, was zu einem gespaltenen Bild von KI in der Gesellschaft beiträgt. Diesem Problem stellt sich das Forschungsprojekt ...
Aufsatz
Der Kunde im Fokus
(2011)
Der Wandel der Kommunikationsgewohnheiten in Verbindung mit den modernen technischen Möglichkeiten sozialer Medien erschwert die Umsetzung integrierter Kommunikationskonzepte erheblich. Zum einen zeigen die einschlägigen Statistiken, etwa die Media-Analyse, dass die Reichweitenerosionen vieler etablierter Push-Medien, insbesondere TV, Zeitungen und Zeitschriften, noch nicht abgeschlossen sind. Zum anderen gewinnen die Pull-Medien an Relevanz, die sich sowohl in steigender Nutzungsdauer durch die Rezipienten in ihrem ...