Search
Now showing items 1-10 of 17
Aufsatz
Cross-Cultural Variations in Consumer Behavior: A Literature Review of International Studies
(2018)
This study presents a review of 85 peer-reviewed publications of cross-cultural variations in consumer behavior. The objectives of this study are to systemize conceptual and methodological approaches to research of cross-cultural variations in consumer behavior; to present an extended understanding of consumer behavior in related industries; to identify conceptual and methodological gaps and empirical issues in these studies; and by fulfilling the objective of this paper to develop an agenda guiding further research ...
Aufsatz
How digitalization changes the internationalization of entrepreneurial firms: theoretical considerations and empirical evidence
(2018)
The internationalization of firms has mainly been analyzed and explained by considering observations in a pre-digital business environment. Thus, the applicability of the internationalization theories to digital ways of conducting business needs to be challenged. Recent research on the internationalization of digital firms attempts to adapt existing international business literature to the digital market. However, these studies consider internet-based companies predominantly as a homogeneous group. It is a popular ...
Aufsatz
Der Kunde im Fokus
(2011)
Der Wandel der Kommunikationsgewohnheiten in Verbindung mit den modernen technischen Möglichkeiten sozialer Medien erschwert die Umsetzung integrierter Kommunikationskonzepte erheblich. Zum einen zeigen die einschlägigen Statistiken, etwa die Media-Analyse, dass die Reichweitenerosionen vieler etablierter Push-Medien, insbesondere TV, Zeitungen und Zeitschriften, noch nicht abgeschlossen sind. Zum anderen gewinnen die Pull-Medien an Relevanz, die sich sowohl in steigender Nutzungsdauer durch die Rezipienten in ihrem ...
Aufsatz
Is your Perception of "Luxury" Similar to Mine? A Concept Made of Absolute and Relative Features
(2015)
Luxury is a relative feature of goods and services. Despite the many empirical studies that have been conducted, marketing scholars have not agreed on a common definition or interpretation of the term "luxury" so far. This deficit causes improper interpretations and, thus, evokes a kind of growing conceptual confusion. Additionally, the increasing interest in luxury in recent years had contributed unintentionally to the ambiguity of the term. Advertising agencies consciously or unconsciously aim to take advantage of ...
Aufsatz
Cultural Adaption of Hypermedia
(2012)
Culturally adapted hypermedia design attracts increasing scientific attention. Complementing the conventional human-computer interaction studies we investigate the current state of companies’ cultural adaptation of their websites. This study evaluates a sample of 215 websites with respect to design and navigational aspects. Subsequently, we discuss the possibilities of structuring hypermedia and enabling the adaptation to culturally bounded user expectations. Moreover, we introduce metrics for assessing navigational ...
Aufsatz
Linking entrepreneurial orientation to firm performance in a post-socialist market context: the case of Hungary
(2016)
Entrepreneurial orientation provoked the interest of numerous scholars as well as political and administrative decision-makers. Both start-ups and already established corporate entities are increasingly persecuting new opportunities, products, and business models in order to establish superiority above their competitive environment. The tendencies evince an optimist impact of entrepreneurial orientation on business performance, namely on financial performance. Beyond the aforementioned relationship, there are impulses ...
Aufsatz
Output 5 ― Evaluation-Tool
(2017)
Purpose – The purpose of this report is to study the success of short-term intensive study programmes (ISPs) over the short-term perspective and highlight additional lessons for students which might be missed without the experience of working face-to-face on sophisticated tasks in multicultural teams.
Approach/ Methodology – The evaluation of our ISPs was conducted using a quantitative methodology, via questionnaires given to students at the beginning, the middle and at the end of a course. The questionnaire development ...
Aufsatz
Why different trust relationships matter for information systems users
(2015-12-08)
Technology acceptance research has shown that trust is an important factor fostering use of information systems (IS). As a result, numerous IS researchers have studied factors that build trust in IS. However, IS research on trust has mainly focused on the trust relationship between the user and the IS itself, largely neglecting that other targets of trust might also drive IS use from a user’s point of view. Accordingly, we investigate the importance of different targets of trust in IS use. Therefore, we use the concept ...
Aufsatz
Process is King: Evaluating the Performance of Technology-mediated Learning in Vocational Software Training
(2018-09-01)
Technology-mediated learning (TML) is a major trend in education, since it allows to integrate the strengths of traditional- and IT-based learning activities. However, TML providers still struggle in identifying areas for improvement in their TML offerings. One reason for their struggles is inconsistencies in the literature regarding drivers of TML performance. Prior research suggests that these inconsistencies in TML literature might stem from neglecting the importance of considering the process perspective in ...