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Now showing items 81-90 of 223
Working paper
Regulatorische und systembedingte Barrieren im Bereich Nachhaltige Geldanlagen in der Anlageberatung im Retail Banking
(2022-07-29)
Der vorliegende Forschungsbericht analysiert die Auswirkungen von MiFID II sowie die Um-setzung der vierten Maßnahme „Berücksichtigung der Nachhaltigkeit in der Anlageberatung“ des EU Aktionsplans. Ziel ist es, ein tieferes Verständnis über die Auswirkungen der Integration der Abfrage der Nachhaltigkeitspräferenz sowie den potentiellen Barrieren, die auf Seiten der Anlageberater aus diesem regulatorischen Eingriff resultieren, aufzubauen. Zur Beantwortung der Forschungsfrage wurden mit 30 Anlageberatern semi-strukturierte ...
Working paper
The Political Elite of the GDR from 1949 to 1990
(2021)
This data report on the political elité in the GDR is part of the research project "New Elites – Established Personnel? (Dis-) Continuities of German Ministries in System Transformations" at the Chair of Public Management at the University of Kassel. The presentation of the results is divided into the sections social structure, education, career and political activity. The data report contains frequency analyses of selected variables described for the survey period from October 7, 1949, to October 2, 1990.
Aufsatz
Is your Perception of "Luxury" Similar to Mine? A Concept Made of Absolute and Relative Features
(2015)
Luxury is a relative feature of goods and services. Despite the many empirical studies that have been conducted, marketing scholars have not agreed on a common definition or interpretation of the term "luxury" so far. This deficit causes improper interpretations and, thus, evokes a kind of growing conceptual confusion. Additionally, the increasing interest in luxury in recent years had contributed unintentionally to the ambiguity of the term. Advertising agencies consciously or unconsciously aim to take advantage of ...
Aufsatz
Linking entrepreneurial orientation to firm performance in a post-socialist market context: the case of Hungary
(2016)
Entrepreneurial orientation provoked the interest of numerous scholars as well as political and administrative decision-makers. Both start-ups and already established corporate entities are increasingly persecuting new opportunities, products, and business models in order to establish superiority above their competitive environment. The tendencies evince an optimist impact of entrepreneurial orientation on business performance, namely on financial performance. Beyond the aforementioned relationship, there are impulses ...
Working paper
Die Politisch-Administrative Elite der BRD unter Gerhard Schröder (1998-2005)
(2021)
Diese Randauszählung wurde im Rahmen des Forschungsprojektes „Neue Eliten – etabliertes Personal? (Dis-)Kontinuitäten deutscher Ministerien in Systemtransformationen“ am Fachgebiet Public Management der Universität Kassel erstellt. Die hier präsentierten Tabellen und Abbildungen fassen die Ergebnisse deskriptiver Auswertungen der im Forschungsprojekt erhobenen Daten zur Politisch-Administrativen Elite in der BRD unter Bundeskanzler Schröder zusammen und veranschaulichen die Häufigkeitsverteilungen ausgewählter ...
Teil eines Buches
Cultural Impacts on the Spread of Mobile Commerce: An International Comparison
(Information Science Reference, 2009)
Culture predefines the framework of needs, beliefs, and norms in most decisions humans make in their lives. However, the impact of culture often tends to be neglected in the investigation into adaptation of mobile business technologies. This chapter aims to address that lacuna by highlighting cultural differences and their consequences for the diffusion of mobile technologies in business and society, as well as its acceptance in mobile direct marketing and mobile commerce. We achieve our objective in the following ...
Working paper
Die Politisch-Administrative Elite der BRD unter Helmut Schmidt (1974-1982)
(2021)
Diese Randauszählung wurde im Rahmen des Forschungsprojektes „Neue Eliten – etabliertes Personal? (Dis-)Kontinuitäten deutscher Ministerien in Systemtransformationen“ am Fachgebiet Public Management der Universität Kassel erstellt. Die hier präsentierten Tabellen und Abbildungen fassen die Ergebnisse deskriptiver Auswertungen der im Forschungsprojekt erhobenen Daten zur Politisch-Administrativen Elite in der BRD unter Bundeskanzler Schmidt zusammen und veranschaulichen die Häufigkeitsverteilungen ausgewählter Variablen. ...
Konferenzveröffentlichung
A Conversational Agent to Improve Response Quality in Course Evaluations
(Association for Computing Machinery, 2020)
Recent advances in Natural Language Processing (NLP) bear the opportunity to design new forms of human-computer interaction with conversational interfaces. We hypothesize that these interfaces can interactively engage students to increase response quality of course evaluations in education compared to the common standard of web surveys. Past research indicates that web surveys come with disadvantages, such as poor response quality caused by inattention, survey fatigue or satisficing behavior. To test if conversational ...
Teil eines Buches
Brands and branding in the non-profit sector − theoretical overview and discussion
(Publishing House of the University of Economics, 2015)
Branding has been acknowledged as a fundamental function for companies (e.g. Aaker & Shansby 1982: 56; Ambler et al. 2002: 13; Doyle 1990: 5; Gardner & Levy 1955; Grönroos 2007; Homer 2008; Keller 1993). A brand may be explained as an entirety of perceptions and feelings that consumers associate with a product/service recognized by a brand name. Included are aspects like distinctiveness (e.g., its packaging and logos), quality, performance, familiarity and user imagery (e.g. Batra, Ahuvia & Bagozzi 2012). Brands ...
Teil eines Buches
Identity and image dynamics – managing social exclusion in profitable way
(Publishing House of the University of Economics, 2015)
The above statement has long been established as the canonical view of economic reality, and it has only been a couple of years since we thoroughly started to contest and debate this world-view. Grasping this, we focus on two aspects about the above perception in detail: First, a suggestion to redefine the term ‘market’ in a more up-to-date fashion, second, the debunking of the suspicious correlation between ‘no money to spend’ and ‘no money to be made’.