Auflistung Internationales Direktmarketing nach Erscheinungsdatum
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Teil eines BuchesBrands and branding in the non-profit sector − theoretical overview and discussion (Publishing House of the University of EconomicsKatowice, 2015)
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Teil eines BuchesIdentity and image dynamics – managing social exclusion in profitable way (Publishing House of the University of EconomicsKatowice, 2015)
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KonferenzveröffentlichungLinking entrepreneurial orientation to firm performance in a post-socialist market context: the case of Hungary (National University of Political Studies and Public Administration (SNSPA), Faculty of ManagementTritonicBucharest, 2016)
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KonferenzveröffentlichungThe acceptance of mobile payments in the German retail market (National University of Political Studies and Public Administration (SNSPA), Faculty of ManagementTritonicBucharest, 2016)
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KonferenzveröffentlichungOutsmarting the MNCs by fitting strategic manoeuvres to national framing: evidence from India (National University of Political Studies and Public Administration (SNSPA), Faculty of ManagementTritonicBucharest, 2017)
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KonferenzveröffentlichungPost-crises response strategies: a combined model to manage brand crises (National University of Political Studies and Public Administration (SNSPA), Faculty of ManagementTritonicBucharest, 2017)
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KonferenzveröffentlichungHow digitalization changes the internationalization of entrepreneurial firms: theoretical considerations and empirical evidence (National University of Political Studies and Public Administration (SNSPA), Faculty of ManagementTritonicBucharest, 2017)
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KonferenzveröffentlichungGreen Luxury: New Divide in Positioning Strategies Needed? (National University of Political Studies and Public Administration (SNSPA), Faculty of ManagementTritonicBucharest, 2017)
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AufsatzReport for Politicians (2017)
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AufsatzOutput 5 ― Evaluation-Tool (2017)
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AufsatzReport for Chambers of Commerce and Start-up Centres (2017-08-18)
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Working paperTransparenz im Markt der Contemporary Art (2019)
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Working paperDas Sammeln und Kaufen von Contemporary Art (2019)
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AufsatzThe Impact of Missing Values on PLS, ML and FIML Model Fit (2020)