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Konferenzveröffentlichung
The acceptance of mobile payments in the German retail market
(National University of Political Studies and Public Administration (SNSPA), Faculty of ManagementTritonic, 2016)
The acceptance of mobile payments is one of the research challenges of high strategic relevance in retailing. Most of the previous studies of mobile payment field focus on consumers’ opinions, expectations and concerns to assess their acceptance of mobile payment systems. The financial transactions’ complementing party – the merchants – who also needed to accept and, therefore, to implement mobile payment technologies is considered in this study. The purpose of this study is to enhance an existing research framework, ...
Aufsatz
Der Kunde im Fokus
(2011)
Der Wandel der Kommunikationsgewohnheiten in Verbindung mit den modernen technischen Möglichkeiten sozialer Medien erschwert die Umsetzung integrierter Kommunikationskonzepte erheblich. Zum einen zeigen die einschlägigen Statistiken, etwa die Media-Analyse, dass die Reichweitenerosionen vieler etablierter Push-Medien, insbesondere TV, Zeitungen und Zeitschriften, noch nicht abgeschlossen sind. Zum anderen gewinnen die Pull-Medien an Relevanz, die sich sowohl in steigender Nutzungsdauer durch die Rezipienten in ihrem ...
Aufsatz
Report for Politicians
(2017)
Purpose – This paper provides a comprehensive overview of the understanding of politicians about social entrepreneurship and its ecosystem. These findings are contrasted with the needs and wishes of social entrepreneurs. Design/methodology/approach – The research used a qualitative research approach. We conducted in-depths interviews with entrepreneurs, politicians, and high-level responsible administrators responsible persons of eight European countries. Data analysis covers pattern matching and case comparison. ...
Aufsatz
Report for Chambers of Commerce and Start-up Centres
(2017-08-18)
Purpose – This report provides a comprehensive overview of the needs and wishes of entrepreneurs and contrasts them with the spectrum of services and support offered by start-up centres and chambers of commerce who participated in this study. Design/methodology/approach – The paper uses a qualitative research approach. In total, we conducted 57 in-depths interviews with entrepreneurs, start-up centres and the chambers of commerce of eight European countries. Data analysis covers pattern matching and case comparison. ...
Aufsatz
Output 5 ― Evaluation-Tool
(2017)
Purpose – The purpose of this report is to study the success of short-term intensive study programmes (ISPs) over the short-term perspective and highlight additional lessons for students which might be missed without the experience of working face-to-face on sophisticated tasks in multicultural teams.
Approach/ Methodology – The evaluation of our ISPs was conducted using a quantitative methodology, via questionnaires given to students at the beginning, the middle and at the end of a course. The questionnaire development ...