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Konferenzveröffentlichung
The acceptance of mobile payments in the German retail market
(National University of Political Studies and Public Administration (SNSPA), Faculty of ManagementTritonic, 2016)
The acceptance of mobile payments is one of the research challenges of high strategic relevance in retailing. Most of the previous studies of mobile payment field focus on consumers’ opinions, expectations and concerns to assess their acceptance of mobile payment systems. The financial transactions’ complementing party – the merchants – who also needed to accept and, therefore, to implement mobile payment technologies is considered in this study. The purpose of this study is to enhance an existing research framework, ...
Aufsatz
Output 5 ― Evaluation-Tool
(2017)
Purpose – The purpose of this report is to study the success of short-term intensive study programmes (ISPs) over the short-term perspective and highlight additional lessons for students which might be missed without the experience of working face-to-face on sophisticated tasks in multicultural teams.
Approach/ Methodology – The evaluation of our ISPs was conducted using a quantitative methodology, via questionnaires given to students at the beginning, the middle and at the end of a course. The questionnaire development ...
Aufsatz
Report for Politicians
(2017)
Purpose – This paper provides a comprehensive overview of the understanding of politicians about social entrepreneurship and its ecosystem. These findings are contrasted with the needs and wishes of social entrepreneurs. Design/methodology/approach – The research used a qualitative research approach. We conducted in-depths interviews with entrepreneurs, politicians, and high-level responsible administrators responsible persons of eight European countries. Data analysis covers pattern matching and case comparison. ...
Aufsatz
Report for Chambers of Commerce and Start-up Centres
(2017-08-18)
Purpose – This report provides a comprehensive overview of the needs and wishes of entrepreneurs and contrasts them with the spectrum of services and support offered by start-up centres and chambers of commerce who participated in this study. Design/methodology/approach – The paper uses a qualitative research approach. In total, we conducted 57 in-depths interviews with entrepreneurs, start-up centres and the chambers of commerce of eight European countries. Data analysis covers pattern matching and case comparison. ...
Teil eines Buches
Identity and image dynamics – managing social exclusion in profitable way
(Publishing House of the University of Economics, 2015)
The above statement has long been established as the canonical view of economic reality, and it has only been a couple of years since we thoroughly started to contest and debate this world-view. Grasping this, we focus on two aspects about the above perception in detail: First, a suggestion to redefine the term ‘market’ in a more up-to-date fashion, second, the debunking of the suspicious correlation between ‘no money to spend’ and ‘no money to be made’.
Konferenzveröffentlichung
Ergebnisse und Redundanz in der Diskussion um eWOM: Eine kritische Literaturauswertung
(Universität Paderborn, 2014)
Electronic Word-Of-Mouth (eWOM) und Online Rezensionen (OR) werden als einer der Schlüsselfaktoren für erfolgreichen E-Commerce identifiziert. Jedoch sind die beeinflussenden Motivationsfaktoren für das Verfassen sowie das Lesen von OR bis heute gesamtheitlich nur unzureichend untersucht. Die vorliegende Literaturauswertung sammelt die bisherigen Forschungsergebnisse mit dem Ansatz, ein möglichst breites Bild der Motive für eWOM-Aktivitäten zu geben. Das Ergebnis der extensiven Literaturanalyse zeigt, dass für ...
Teil eines Buches
Brands and branding in the non-profit sector − theoretical overview and discussion
(Publishing House of the University of Economics, 2015)
Branding has been acknowledged as a fundamental function for companies (e.g. Aaker & Shansby 1982: 56; Ambler et al. 2002: 13; Doyle 1990: 5; Gardner & Levy 1955; Grönroos 2007; Homer 2008; Keller 1993). A brand may be explained as an entirety of perceptions and feelings that consumers associate with a product/service recognized by a brand name. Included are aspects like distinctiveness (e.g., its packaging and logos), quality, performance, familiarity and user imagery (e.g. Batra, Ahuvia & Bagozzi 2012). Brands ...