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Zeitschrift
Jahresbericht 2013/2014
(Universität Kassel, Fachbereich Wirtschaftswissenschaften, 2015)
Dissertation
The Global Unions in the System of Global Governance
(2015)
Im Jahr 2002 etablierten die internationalen Gewerkschaftsorganisationen (Global Unions) und die internationalen Finanzinstitutionen (IFIs) einen formalen Dialog. Die Global Unions setzen sich aus dem Internationalen Gewerkschaftsbund (IGB), den neun Globalen Gewerkschaftsföderationen (GUFs) und dem Gewerkschaftlichen Beratungsausschuss bei der OECD (TUAC) zusammen. Die internationalen Finanzinstitutionen, welche aufgrund ihrer Gründungsgeschichte auch als BrettonWoods Organisationen bezeichnet werden, umfassen die ...
Aufsatz
Is your Perception of "Luxury" Similar to Mine? A Concept Made of Absolute and Relative Features
(2015)
Luxury is a relative feature of goods and services. Despite the many empirical studies that have been conducted, marketing scholars have not agreed on a common definition or interpretation of the term "luxury" so far. This deficit causes improper interpretations and, thus, evokes a kind of growing conceptual confusion. Additionally, the increasing interest in luxury in recent years had contributed unintentionally to the ambiguity of the term. Advertising agencies consciously or unconsciously aim to take advantage of ...
Teil eines Buches
Brands and branding in the non-profit sector − theoretical overview and discussion
(Publishing House of the University of Economics, 2015)
Branding has been acknowledged as a fundamental function for companies (e.g. Aaker & Shansby 1982: 56; Ambler et al. 2002: 13; Doyle 1990: 5; Gardner & Levy 1955; Grönroos 2007; Homer 2008; Keller 1993). A brand may be explained as an entirety of perceptions and feelings that consumers associate with a product/service recognized by a brand name. Included are aspects like distinctiveness (e.g., its packaging and logos), quality, performance, familiarity and user imagery (e.g. Batra, Ahuvia & Bagozzi 2012). Brands ...
Teil eines Buches
Identity and image dynamics – managing social exclusion in profitable way
(Publishing House of the University of Economics, 2015)
The above statement has long been established as the canonical view of economic reality, and it has only been a couple of years since we thoroughly started to contest and debate this world-view. Grasping this, we focus on two aspects about the above perception in detail: First, a suggestion to redefine the term ‘market’ in a more up-to-date fashion, second, the debunking of the suspicious correlation between ‘no money to spend’ and ‘no money to be made’.
Dissertation
Innovation, Creativity, and Positive Psychological Capital: Examining the Relationships in Adolescents, Employees and Entrepreneurs
(2015-04-16)
Innovation ist für das Überleben von Firmen und die Entwicklung von Ländern wesentlich, weil sie entscheidend für einen erhöhten Marktanteil und wettbewerbsfähigen Vorsprung ist (Baer & Frese, 2003; Dodgson, Gann & Salter; George & Zhou, 2011; Kleysen & Street, 2001). Gleichzeitig steht Innovation in engem Zusammenhang mit Erkenntnisfortschritten (West & Altink, 1996).
Konzepte, die mit Innovation zu tun haben, beinhalten innovatives Verhalten und Kreativität. Kreativität ist die Produktion von neuen und nützlichen ...
Dissertation
Institutions, Behavior and Evolution
(2015-09-21)
The three articles constituting this thesis are for reasons of content or method related to the following three fields in economics: Behavioral Economics, Evolutionary Game Theory and Formal Institutional Economics. A core element of these fields is the concept of individual preferences. Preferences are of central importance for the conceptional framework to analyze human behavior. They form the foundation for the theory of rational choice which is defined by the determination of the choice set and the selection of ...
Dissertation
Individual Decision-Making and Inflation Persistence
(2015-03-10)
The traditional task of a central bank is to preserve price stability and, in doing so, not to impair the real economy more than necessary. To meet this challenge, it is of great relevance whether inflation is only driven by inflation expectations and the current output gap or whether it is, in addition, influenced by past inflation. In the former case, as described by the New Keynesian Phillips curve, the central bank can immediately and simultaneously achieve price stability and equilibrium output, the so-called ...
Dissertation
Markenführung von Kreditinstituten
(2015-04-08)
Die Unternehmensumwelt, mit der sich Kreditinstitute heutzutage konfrontiert sehen und mit der sie sich harmonisieren müssen, ist durch tiefgreifende Veränderungen und eine fortschreitende Dynamik gekennzeichnet. Mit den sog. Non- und Nearbanks sind neue Wettbewerber in den Markt eingetreten, und die Subprime-Finanzkrise aus dem Jahr 2008 hat zu einer tiefgreifenden Vertrauenskrise bei den Konsumenten geführt. Die Möglichkeiten der Kreditinstitute, sich diesen Herausforderungen zu stellen, sind durch die angebotene ...
Dissertation
Individuals' (re-)action in the face of global warming
(2015-04-23)
Climate change remains a major challenge for today’s and future societies due to its immense impacts on human lives and the natural environment. This thesis investigates the extent to which individuals are willing and prepared to voluntarily contribute to climate protection and to adjust to new climatic conditions in order to cope with the consequences of climate change and reduce the severity of potential negative impacts. The thesis thereby combines research in the fields of the private provision of environmental ...