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Aufsatz
Cross-Cultural Variations in Consumer Behavior: A Literature Review of International Studies
(2018)
This study presents a review of 85 peer-reviewed publications of cross-cultural variations in consumer behavior. The objectives of this study are to systemize conceptual and methodological approaches to research of cross-cultural variations in consumer behavior; to present an extended understanding of consumer behavior in related industries; to identify conceptual and methodological gaps and empirical issues in these studies; and by fulfilling the objective of this paper to develop an agenda guiding further research ...
Aufsatz
How digitalization changes the internationalization of entrepreneurial firms: theoretical considerations and empirical evidence
(2018)
The internationalization of firms has mainly been analyzed and explained by considering observations in a pre-digital business environment. Thus, the applicability of the internationalization theories to digital ways of conducting business needs to be challenged. Recent research on the internationalization of digital firms attempts to adapt existing international business literature to the digital market. However, these studies consider internet-based companies predominantly as a homogeneous group. It is a popular ...
Dissertation
The role of price in consumers’ purchase decisions on organic food
(2018-05)
Trotz des über die letzten Dekaden anhaltenden Wachstums des Marktes für ökologische Lebensmittel bleibt der Sektor hinter seinem Potential zurück. Als wesentlicher Grund hierfür wird häufig der Preis von Öko-Lebensmitteln genannt, der von Konsumenten als zu hoch empfunden wird. Der derzeitige Stand des Wissens bietet jedoch kein klares Bild über das Verbraucherverhalten in Bezug auf den Preis von Öko-Lebensmitteln. Das Ziel dieser Dissertation ist daher, Erkenntnisse zur Preissensitivität von Verbrauchern bei ...
Aufsatz
Cooperating to avoid catastrophe
(Nature Publishing Group, 2018-07-09)
Dissertation
Changing market conditions and the Brexit - Challenges for the traditional and the shadow banking systems
(2018-10-22)
Following the financial crisis of 2008/2009, the framework conditions for the financial sector, especially for banks and insurance companies in the Euro and US regions, have changed significantly. Banks and insurance companies in the Euro zone and the US are facing increasing regulatory requirements such as the Dodd Frank Act in the US and Basel II and III in the Euro zone. In addition, the environment for American and European banks and insurance companies has increasingly changed over the last few years as a result ...
Dissertation
Factors influencing the purchase behaviour of consumers for organic wine: An analysis of household panel data
(2018-07-19)
Consumer studies based on surveys and purchase experiments show positive attitudes towards organic wine in large consumer segments. However, the market share of organic wine is still small. Apparently, there is a gap between consumer attitudes and real purchase behaviour but no study so far analysed this attitude-behaviour relation in a real market context. Therefore, the present dissertation is based on real market data – household panel data of the GfK (Gesellschaft für Konsumforschung).
The study revealed low ...
Working paper
Warenströme in Mitteleuropa – Die Integrationsleistungen der Logistik im 20. Jahrhundert
(2018-09-01)
The paper first explains the concept of logistics in the context of the mass consumer society. It uses the case studies of the Speicherstadt in Hamburg and the Rhenania warehouse in Mannheim to describe warehouse management as part of logistics. The article distinguishes between bulk goods and packaged goods. The logistics of bulk goods are explained by the transport services of Rhine shipping and by the transport services of the railways, with tensions in railway policy between France and Germany being outlined. The ...
Zeitschrift
Jahresbericht 2017
(Universität Kassel, Fachbereich Wirtschaftswissenschaften, 2018)