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Green Luxury: New Divide in Positioning Strategies Needed?
(National University of Political Studies and Public Administration (SNSPA), Faculty of ManagementTritonic, 2017)
A basic and commonly shared implicit definition of luxury is “something superfluous.” Consuming such products and services contradicts the modern paradigm of sustainable consumption. However, luxury vendors are frequently introducing new technologies and better working conditions on a large scale, including natural colors and fair treatment of labor in the fashion industry, as well as fully electric-fueled cars, which Tesla has been producing. Previous research suggests that luxury and sustainability are incompatible. ...
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The logarithmic finite element method
(International Center for Numerical Methods in Engineering (CIMNE), 2018)
The Logarithmic finite element (LogFE) method extends the Ritz-Galerkin method to approximations on a non-linear finite-dimensional manifold in the infinitedimensional solution space. Formulating the interpolant on the logarithmic space allows for a novel treatment of the rotational component of the deformation, and induces a strong coupling between rotations and translations. The Logarithmic finite element method provides
a transformation of the initial configuration that is not restricted to an isoparametric formulation.
Konferenzveröffentlichung
Outsmarting the MNCs by fitting strategic manoeuvres to national framing: evidence from India
(National University of Political Studies and Public Administration (SNSPA), Faculty of ManagementTritonic, 2017)
This paper focuses on how Indian home-grown companies captured MNCs market in India with the help of strategic maneuvering and understanding their own capabilities. Seizing the framework of Porter’s National Diamond this research follows a caselet approach for illustrating these strategies. The study’s originality springs from understanding changes in demand pattern brought by home-grown companies in the Indian market. A key implication of this paper is that the demand conditions and firm strategy (by means of targeting ...
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Controlled magnetic devices in power electronic applications
(IEEE, 2017)
Almost all power electronic converters require magnetic devices and some properties of the converters can be controlled with magnetics. New magnetic materials enable implementation of magnetic control of converters also in high switching frequency applications. The presented paper gives an overview about controllability of magnetic devices in theory and practice, simulation approaches and examples. The focus is on electrically controllable magnetic devices. This means that an additional control winding is wound on ...
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Design of Photovoltaic Microinverter for Off-Grid and Grid-Parallel Applications
(VDE Verlag, 2014)
The design and construction of a 500VA microinverter for photovoltaic applications is presented. The developed microinverter is capable of operating as a standalone AC voltage source for small loads or, alternatively, as a grid-parallel system. Possible applications are therefore small off-grid installations as well as installations where space constraints do not allow enough modules to be combined to use string inverters. The design of the microinverter is based on a two stage concept. Two alternative topologies for ...
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Linking entrepreneurial orientation to firm performance in a post-socialist market context: the case of Hungary
(National University of Political Studies and Public Administration (SNSPA), Faculty of ManagementTritonic, 2016)
Entrepreneurial orientation provoked the interest of numerous scholars as well as political and administrative decision-makers. Both start-ups and already established corporate entities are increasingly persecuting new opportunities, products, and business models in order to establish superiority above their competitive environment. The tendencies evince an optimist impact of entrepreneurial orientation on business performance, namely on financial performance. Beyond the aforementioned relationship, there are impulses ...
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The lexicalization of complex constructions: an analysis of adjective-noun combinations
(Pasithee : Open Access Electronic Publications; Library & Information Center - University of Patras, 2016)
The current paper discusses the lexicalization of complex constructions composed of an adjective and a noun. It is argued that compounds/compound-like constructions are more prone to become lexicalized than phrases/phrase-like constructions. The relationship between lexicalization and the cognitive process of memorization represents a key point of our analysis. We report evidence from psycholinguistic studies contrasting compounds/compound-like constructions to phrases/phrase-like constructions either within a single ...
Konferenzveröffentlichung
Post-crises response strategies: a combined model to manage brand crises
(National University of Political Studies and Public Administration (SNSPA), Faculty of ManagementTritonic, 2017)
Brand crises negatively affect customers’ perception of the brand’s ability to deliver expected functional or symbolic benefits. Post-crisis response strategies should be implemented to restore brand trust and diminish the effect of reputational threat, since these strategies act as critical determinants of the actual impact of the crisis on consumers’ evaluations and consequently on repurchase intentions. A categorization of the nature of the crisis, distinguishing between ‘performance-related’ and ‘values-related’ ...
Konferenzveröffentlichung
How digitalization changes the internationalization of entrepreneurial firms: theoretical considerations and empirical evidence
(National University of Political Studies and Public Administration (SNSPA), Faculty of ManagementTritonic, 2017)
The internationalization of firms is predominantly analyzed and explained considering observations from a pre-digital business environment. Thus, the applicability to digital ways of doing business needs to be challenged. Recent literature on the internationalization of digital firms attempts to adapt existing international business literature to the digital market. However, these studies consider internet-based companies predominantly as a homogeneous group. It is a popular opinion, that digital internationalization ...