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Identity and image dynamics – managing social exclusion in profitable way

Hartmann, Alexander
Wagner, Ralf
Larsen, Fridrik

The above statement has long been established as the canonical view of economic reality, and it has only been a couple of years since we thoroughly started to contest and debate this world-view. Grasping this, we focus on two aspects about the above perception in detail: First, a suggestion to redefine the term ‘market’ in a more up-to-date fashion, second, the debunking of the suspicious correlation between ‘no money to spend’ and ‘no money to be made’.

Collections
@inbook{doi:10.17170/kobra-202108164564,
  author    ={Hartmann, Alexander and Wagner, Ralf and Larsen, Fridrik},
  title    ={Identity and image dynamics – managing social exclusion in profitable way},
  keywords ={330 and Ausgrenzung and Verbraucherverhalten and Markenimage and Marketingstrategie},
  copyright  ={https://rightsstatements.org/page/InC/1.0/},
  language ={en},
  publisher  ={Universität Kassel},
  year   ={2015}
}