Aufsatz
Engaging stakeholders in traditional food products through dissemination of knowledge and innovation based in digital platforms
Abstract
The agrofood sector has a great sectorial and business dispersion, constituting, in parallel, a relevant space of the European and national economy. In addition to the economic and social impact, the growth of the sector is also an opportunity for the development of rural areas and agriculture, particularly in view of Europe's shortages in food raw materials. The need for continuous improvement, and market developments of this sector, require that innovation processes occur. This process has been facilitated by the development of information and communication technologies, and by the emergence of social networks that facilitate knowledge sharing. The NEWFOOD - Food Technologies Valorization Project is framed in the field of Knowledge and Technology Transfer and is oriented towards innovation in traditional food products. One of its objectives is to actively disseminate knowledge, skills and resources to the entities involved including stakeholders from the relevant economic sectors. This paper aims to identify and describe the role of social networks and other digital platforms used to meet this goal and the impact achieved. Following a single exploratory case study, the methodological procedures included a design of the digital communication plan, structure, and contents, and the assessment of its impact. Several digital content were developed and distributed to bring innovators and researchers to promote innovations in traditional food products and to raise sector stakeholder’s awareness about potential of exploitation. Social media support tools associated with the project (Instagram, Facebook, Twitter, Youtube), and the platforms (Knowledge Portfolio, innovation platform) reaching some 6000 followers/shareholders like students, entrepreneurs and other professionals in the sector. Our results supported by the dissemination materials developed and by the social networks used contributed to promote technological innovation and for the generation of new ideas for products and services in this sector, and the alignment between stakeholders.
Collections
Vol 8, No 4 (2020) (Future of Food: Journal on Food, Agriculture & Society // The Future of Food Journal: Journal on Food, Agriculture & Society)Citation
@article{doi:10.17170/kobra-202010131946,
author={Oliveira, Leandro and Cardoso, Eduardo Luís},
title={Engaging stakeholders in traditional food products through dissemination of knowledge and innovation based in digital platforms},
journal={Future of Food: Journal on Food, Agriculture & Society},
year={2020}
}
0500 Oax
0501 Text $btxt$2rdacontent
0502 Computermedien $bc$2rdacarrier
1100 2020$n2020
1500 1/eng
2050 ##0##http://hdl.handle.net/123456789/12392
3000 Oliveira, Leandro
3010 Cardoso, Eduardo Luís
4000 Engaging stakeholders in traditional food products through dissemination of knowledge and innovation based in digital platforms / Oliveira, Leandro
4030
4060 Online-Ressource
4085 ##0##=u http://nbn-resolving.de/http://hdl.handle.net/123456789/12392=x R
4204 \$dAufsatz
4170
5550 {{Soziales Netzwerk}}
5550 {{Stakeholder}}
5550 {{Agrobusiness}}
5550 {{Traditionale Kultur}}
5550 {{Wissenschaftstransfer}}
7136 ##0##http://hdl.handle.net/123456789/12392
<resource xsi:schemaLocation="http://datacite.org/schema/kernel-2.2 http://schema.datacite.org/meta/kernel-2.2/metadata.xsd"> 2021-01-07T11:40:24Z 2021-01-07T11:40:24Z 2020-11-29 doi:10.17170/kobra-202010131946 http://hdl.handle.net/123456789/12392 eng Urheberrechtlich geschützt https://rightsstatements.org/page/InC/1.0/ social network stakeholder engagement agrofood sector tradional food products NEWFOOD knowledge transfer 390 630 Engaging stakeholders in traditional food products through dissemination of knowledge and innovation based in digital platforms Aufsatz The agrofood sector has a great sectorial and business dispersion, constituting, in parallel, a relevant space of the European and national economy. In addition to the economic and social impact, the growth of the sector is also an opportunity for the development of rural areas and agriculture, particularly in view of Europe's shortages in food raw materials. The need for continuous improvement, and market developments of this sector, require that innovation processes occur. This process has been facilitated by the development of information and communication technologies, and by the emergence of social networks that facilitate knowledge sharing. The NEWFOOD - Food Technologies Valorization Project is framed in the field of Knowledge and Technology Transfer and is oriented towards innovation in traditional food products. One of its objectives is to actively disseminate knowledge, skills and resources to the entities involved including stakeholders from the relevant economic sectors. This paper aims to identify and describe the role of social networks and other digital platforms used to meet this goal and the impact achieved. Following a single exploratory case study, the methodological procedures included a design of the digital communication plan, structure, and contents, and the assessment of its impact. Several digital content were developed and distributed to bring innovators and researchers to promote innovations in traditional food products and to raise sector stakeholder’s awareness about potential of exploitation. Social media support tools associated with the project (Instagram, Facebook, Twitter, Youtube), and the platforms (Knowledge Portfolio, innovation platform) reaching some 6000 followers/shareholders like students, entrepreneurs and other professionals in the sector. Our results supported by the dissemination materials developed and by the social networks used contributed to promote technological innovation and for the generation of new ideas for products and services in this sector, and the alignment between stakeholders. open access Oliveira, Leandro Cardoso, Eduardo Luís Soziales Netzwerk Stakeholder Agrobusiness Traditionale Kultur Wissenschaftstransfer publishedVersion EISSN 2197-411X No. 4 Future of Food: Journal on Food, Agriculture & Society Vol. 8 false </resource>
The following license files are associated with this item:
:Urheberrechtlich geschützt