• Deutsch
    • English
 
  • Publish
  • About KOBRA  
    • About us
    • Policy
    • License
    • FAQ
    • Contact
  • 🇬🇧
    • Deutsch
    • English
  • Login
View Item 
  •   KOBRA
  • Fachbereiche
  • FB 11 / Ökologische Agrarwissenschaften
  • Übergreifende Einrichtungen
  • Fachbezogene Partnerschaften für Ernährungssysteme und Ernährungssouveränität
  • Future of Food: Journal on Food, Agriculture & Society
  • Vol 8, No 4 (2020)
  • View Item
  •   KOBRA
  • Fachbereiche
  • FB 11 / Ökologische Agrarwissenschaften
  • Übergreifende Einrichtungen
  • Fachbezogene Partnerschaften für Ernährungssysteme und Ernährungssouveränität
  • Future of Food: Journal on Food, Agriculture & Society
  • Vol 8, No 4 (2020)
  • View Item
JavaScript is disabled for your browser. Some features of this site may not work without it.


Diese Webseite benutzt Cookies.
COOKIE POLICY DER UNI. Close


Thumbnail🇬🇧
View/Open
  fofjVol8No4Art4.pdf (298.9Kb)
View/Open
Date
2020-11-29
Author
Oliveira, LeandroCardoso, Eduardo Luís
Subject
390  Customs, etiquette and folklore  630  Agriculture  Soziales NetzwerkStakeholderAgrobusinessTraditionale KulturWissenschaftstransfer
URI
doi:10.17170/kobra-202010131946
Metadata
Show full item record
Aufsatz

Engaging stakeholders in traditional food products through dissemination of knowledge and innovation based in digital platforms

Abstract
  • 🇬🇧
The agrofood sector has a great sectorial and business dispersion, constituting, in parallel, a relevant space of the European and national economy. In addition to the economic and social impact, the growth of the sector is also an opportunity for the development of rural areas and agriculture, particularly in view of Europe's shortages in food raw materials. The need for continuous improvement, and market developments of this sector, require that innovation processes occur. This process has been facilitated by the development of information and communication technologies, and by the emergence of social networks that facilitate knowledge sharing. The NEWFOOD - Food Technologies Valorization Project is framed in the field of Knowledge and Technology Transfer and is oriented towards innovation in traditional food products. One of its objectives is to actively disseminate knowledge, skills and resources to the entities involved including stakeholders from the relevant economic sectors. This paper aims to identify and describe the role of social networks and other digital platforms used to meet this goal and the impact achieved. Following a single exploratory case study, the methodological procedures included a design of the digital communication plan, structure, and contents, and the assessment of its impact. Several digital content were developed and distributed to bring innovators and researchers to promote innovations in traditional food products and to raise sector stakeholder’s awareness about potential of exploitation. Social media support tools associated with the project (Instagram, Facebook, Twitter, Youtube), and the platforms (Knowledge Portfolio, innovation platform) reaching some 6000 followers/shareholders like students, entrepreneurs and other professionals in the sector. Our results supported by the dissemination materials developed and by the social networks used contributed to promote technological innovation and for the generation of new ideas for products and services in this sector, and the alignment between stakeholders.
Citation
In: Future of Food: Journal on Food, Agriculture & Society  Vol. 8 / No. 4 (2020-11-29) EISSN 2197-411X
Collections
Vol 8, No 4 (2020)  (Future of Food: Journal on Food, Agriculture & Society)

DSpace software copyright © 2002-2015  DuraSpace
KOBRA copyright © 2006-2018  UB Kassel
Contact Us | Send Feedback | Impressum / Datenschutz
Theme by 
Atmire NV
 

 

Browse

All of KOBRACommunities & CollectionsBy Issue Date Authors Titles Keyword (DDC)Keyword (GND)Publication type Language Open access This CollectionBy Issue Date Authors Titles Keyword (DDC)Keyword (GND)Publication type Language Open access

    DSpace software copyright © 2002-2015  DuraSpace
    KOBRA copyright © 2006-2018  UB Kassel
    Contact Us | Send Feedback | Impressum / Datenschutz
    Theme by 
    Atmire NV