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Date
2021-02-23Author
Le Tan, TrinhSubject
300 Social sciences 630 Agriculture VietnamBiologische LandwirtschaftBio-ProduktLogit-ModellUmsatzsteuerVerbraucherverhaltenMetadata
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Research on factors affecting consumer decision on purchasing organic agricultural products in Danang, Vietnam
Abstract
The study analyses the factors that influence consumer decisions on purchasing organic agricultural products in Danang. By synthesizing previous research, the authors establish Ordinal Logistic Regression (OLR) through survey questionnaires for 300 consumers in Danang in March 2019. The empirical model shows that there are eight factors, which have significantly positive impacts on the consumer decisions to purchase organic agricultural products, including: (i) the quality of products; (ii) trademarks, product labels; (iii) advertising, media, cultural factors; (iv) the understanding of the consumers about products of organic agriculture; (v) the convenience of the point of sale; (vi) income of consumers; (vii) psychological factors (attitudes, interests, taste, age, gender, etc.); (viii) the consumer’s career. The research also finds out the two factors affecting negatively on decision of consumers, including: (i) the value-added tax for the import of organic agricultural products; (ii) the age of the consumer. Based on quantitative results, the study proposes recommendations to promote the purchase of organic agriculture products in Danang.
Citation
In: Future of Food: Journal on Food, Agriculture & Society Vol. 9 / No. 1 (2021-02-23) EISSN 2197-411XCollections
Vol 09, No 1 (2021) (Future of Food: Journal on Food, Agriculture & Society // The Future of Food Journal: Journal on Food, Agriculture & Society)Citation
@article{doi:10.17170/kobra-202011192218,
author={Le Tan, Trinh},
title={Research on factors affecting consumer decision on purchasing organic agricultural products in Danang, Vietnam},
journal={Future of Food: Journal on Food, Agriculture & Society},
year={2021}
}
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2021-03-05T15:48:30Z 2021-03-05T15:48:30Z 2021-02-23 doi:10.17170/kobra-202011192218 http://hdl.handle.net/123456789/12595 eng Namensnennung 4.0 International http://creativecommons.org/licenses/by/4.0/ organic agricultural products ordinal logistic regression value-added tax consumer decision empirical model age of consumer 300 630 Research on factors affecting consumer decision on purchasing organic agricultural products in Danang, Vietnam Aufsatz The study analyses the factors that influence consumer decisions on purchasing organic agricultural products in Danang. By synthesizing previous research, the authors establish Ordinal Logistic Regression (OLR) through survey questionnaires for 300 consumers in Danang in March 2019. The empirical model shows that there are eight factors, which have significantly positive impacts on the consumer decisions to purchase organic agricultural products, including: (i) the quality of products; (ii) trademarks, product labels; (iii) advertising, media, cultural factors; (iv) the understanding of the consumers about products of organic agriculture; (v) the convenience of the point of sale; (vi) income of consumers; (vii) psychological factors (attitudes, interests, taste, age, gender, etc.); (viii) the consumer’s career. The research also finds out the two factors affecting negatively on decision of consumers, including: (i) the value-added tax for the import of organic agricultural products; (ii) the age of the consumer. Based on quantitative results, the study proposes recommendations to promote the purchase of organic agriculture products in Danang. open access Le Tan, Trinh Vietnam Biologische Landwirtschaft Bio-Produkt Logit-Modell Umsatzsteuer Verbraucherverhalten publishedVersion EISSN 2197-411X No. 1 Future of Food: Journal on Food, Agriculture & Society Vol. 9 false 355
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Namensnennung 4.0 International