Datum
2018Metadata
Zur Langanzeige
Aufsatz
Cross-Cultural Variations in Consumer Behavior: A Literature Review of International Studies
Zusammenfassung
This study presents a review of 85 peer-reviewed publications of cross-cultural variations in consumer behavior. The objectives of this study are to systemize conceptual and methodological approaches to research of cross-cultural variations in consumer behavior; to present an extended understanding of consumer behavior in related industries; to identify conceptual and methodological gaps and empirical issues in these studies; and by fulfilling the objective of this paper to develop an agenda guiding further research in a systematic manner. This literature review reveals the lack of a unified conceptual approach to defining cross-cultural variations and the absence of a unified terminology related to cross-cultural research. It also highlights methodological areas susceptible to common method bias, which hinders the establishment of equivalence in studies of cross-cultural variations in consumer behavior. This review accentuates the “cross-cultural variations” concept in consumer behavior research, covering both the differences and similarities that are the subject of cross-cultural studies. Furthermore, the current study outlines relevant contributions for theoretical and potentially managerial implications based on the study’s insights.
Zitierform
In: South-east European journal of economics and business Volume 13 / Issue 2 (2018) , S. 49-71 ; issn:1840-118XZitieren
@article{doi:10.17170/kobra-202107074261,
author={Timokhina, Galina and Wagner, Ralf and Ürkmez, Taylan},
title={Cross-Cultural Variations in Consumer Behavior: A Literature Review of International Studies},
journal={South-east European journal of economics and business},
year={2018}
}
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2021-08-20T13:23:23Z 2021-08-20T13:23:23Z 2018 doi:10.17170/kobra-202107074261 http://hdl.handle.net/123456789/13141 eng Attribution-NonCommercial-NoDerivatives 4.0 International http://creativecommons.org/licenses/by-nc-nd/4.0/ cross-cultural variations consumer behavior data equivalence measurement equivalence 330 Cross-Cultural Variations in Consumer Behavior: A Literature Review of International Studies Aufsatz This study presents a review of 85 peer-reviewed publications of cross-cultural variations in consumer behavior. The objectives of this study are to systemize conceptual and methodological approaches to research of cross-cultural variations in consumer behavior; to present an extended understanding of consumer behavior in related industries; to identify conceptual and methodological gaps and empirical issues in these studies; and by fulfilling the objective of this paper to develop an agenda guiding further research in a systematic manner. This literature review reveals the lack of a unified conceptual approach to defining cross-cultural variations and the absence of a unified terminology related to cross-cultural research. It also highlights methodological areas susceptible to common method bias, which hinders the establishment of equivalence in studies of cross-cultural variations in consumer behavior. This review accentuates the “cross-cultural variations” concept in consumer behavior research, covering both the differences and similarities that are the subject of cross-cultural studies. Furthermore, the current study outlines relevant contributions for theoretical and potentially managerial implications based on the study’s insights. open access Timokhina, Galina Wagner, Ralf Ürkmez, Taylan doi:10.2478/jeb-2018-0012 Verbraucherverhalten Kulturvergleich Verhaltensforschung publishedVersion issn:1840-118X eissn:2233-1999 Issue 2 South-east European journal of economics and business 49-71 Volume 13 false
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