Datum
2022-04-15Schlagwort
300 Sozialwissenschaften, Soziologie 630 Landwirtschaft, Veterinärmedizin TunesienVerbraucherverhaltenOlivenölCluster-AnalyseUmweltverträglichkeitNachhaltigkeitWertLogit-ModellMetadata
Zur Langanzeige
Aufsatz
Profiling Tunisian olive oil Consumers based on the Environmental Sustainability value perception
Zusammenfassung
Most of the research works about consumer behavior toward olive oil are based on quality attributes and indicators. Consumption values have not been explored, especially for olive oil consumption. Thus, the present work proposes an analysis of the Tunisian consumer’s behavior towards olive oil, based on consumption values, especially environmental sustainability value since olive oil is typically a green and sustainable product. Drawing on the findings of a survey of a Tunisian household’s sample, an exploratory factor analysis reveals nine dimensions among olive oil consumption values. The most important is “Environmental sustainability value”. Based on these nine constructs of consumers values, a cluster analysis was performed and revealed three consumers groups, among which a group with about 25% of the simple, representing consumers with environmental sustainability concerns. In addition, to evaluate the impact of consumers value factors on olive oil purchase decision, a binomial logistic regression is proposed and reveals that "Environmental sustainability value" have a positive and statistically significant impact on olive oil purchase.
Zitierform
In: Future of Food: Journal on Food, Agriculture & Society Vol. 10 / No. 2 (2022-04-15) eissn:2197-411XSammlung(en)
Vol 10, No 2 (2022) (Future of Food: Journal on Food, Agriculture & Society // The Future of Food Journal: Journal on Food, Agriculture & Society)Zitieren
@article{doi:10.17170/kobra-202110144905,
author={Ouertani, Emna and Dhraief, Mohamed Zied},
title={Profiling Tunisian olive oil Consumers based on the Environmental Sustainability value perception},
journal={Future of Food: Journal on Food, Agriculture & Society},
year={2022}
}
0500 Oax 0501 Text $btxt$2rdacontent 0502 Computermedien $bc$2rdacarrier 1100 2022$n2022 1500 1/eng 2050 ##0##http://hdl.handle.net/123456789/13917 3000 Ouertani, Emna 3010 Dhraief, Mohamed Zied 4000 Profiling Tunisian olive oil Consumers based on the Environmental Sustainability value perception / Ouertani, Emna 4030 4060 Online-Ressource 4085 ##0##=u http://nbn-resolving.de/http://hdl.handle.net/123456789/13917=x R 4204 \$dAufsatz 4170 5550 {{Tunesien}} 5550 {{Verbraucherverhalten}} 5550 {{Olivenöl}} 5550 {{Cluster-Analyse}} 5550 {{Umweltverträglichkeit}} 5550 {{Nachhaltigkeit}} 5550 {{Wert}} 5550 {{Logit-Modell}} 7136 ##0##http://hdl.handle.net/123456789/13917
2022-06-10T17:01:37Z 2022-06-10T17:01:37Z 2022-04-15 doi:10.17170/kobra-202110144905 http://hdl.handle.net/123456789/13917 eng Namensnennung 4.0 International http://creativecommons.org/licenses/by/4.0/ cluster analysis consumption values environmental sustainability logistic regression olive oil 300 630 Profiling Tunisian olive oil Consumers based on the Environmental Sustainability value perception Aufsatz Most of the research works about consumer behavior toward olive oil are based on quality attributes and indicators. Consumption values have not been explored, especially for olive oil consumption. Thus, the present work proposes an analysis of the Tunisian consumer’s behavior towards olive oil, based on consumption values, especially environmental sustainability value since olive oil is typically a green and sustainable product. Drawing on the findings of a survey of a Tunisian household’s sample, an exploratory factor analysis reveals nine dimensions among olive oil consumption values. The most important is “Environmental sustainability value”. Based on these nine constructs of consumers values, a cluster analysis was performed and revealed three consumers groups, among which a group with about 25% of the simple, representing consumers with environmental sustainability concerns. In addition, to evaluate the impact of consumers value factors on olive oil purchase decision, a binomial logistic regression is proposed and reveals that "Environmental sustainability value" have a positive and statistically significant impact on olive oil purchase. open access Ouertani, Emna Dhraief, Mohamed Zied Tunesien Verbraucherverhalten Olivenöl Cluster-Analyse Umweltverträglichkeit Nachhaltigkeit Wert Logit-Modell publishedVersion eissn:2197-411X No. 2 Future of Food: Journal on Food, Agriculture & Society Vol. 10 false 466
Die folgenden Lizenzbestimmungen sind mit dieser Ressource verbunden: