Suche
Anzeige der Dokumente 11-20 von 36
Aufsatz
![Open Access](/themes/Mirage2/images/Open_Access_logo_PLoS_transparent.svg)
How digitalization changes the internationalization of entrepreneurial firms: theoretical considerations and empirical evidence
(2018)
The internationalization of firms has mainly been analyzed and explained by considering observations in a pre-digital business environment. Thus, the applicability of the internationalization theories to digital ways of conducting business needs to be challenged. Recent research on the internationalization of digital firms attempts to adapt existing international business literature to the digital market. However, these studies consider internet-based companies predominantly as a homogeneous group. It is a popular ...
Aufsatz
![Open Access](/themes/Mirage2/images/Open_Access_logo_PLoS_transparent.svg)
Cross-Cultural Variations in Consumer Behavior: A Literature Review of International Studies
(2018)
This study presents a review of 85 peer-reviewed publications of cross-cultural variations in consumer behavior. The objectives of this study are to systemize conceptual and methodological approaches to research of cross-cultural variations in consumer behavior; to present an extended understanding of consumer behavior in related industries; to identify conceptual and methodological gaps and empirical issues in these studies; and by fulfilling the objective of this paper to develop an agenda guiding further research ...
Aufsatz
Der Kunde im Fokus
(2011)
Der Wandel der Kommunikationsgewohnheiten in Verbindung mit den modernen technischen Möglichkeiten sozialer Medien erschwert die Umsetzung integrierter Kommunikationskonzepte erheblich. Zum einen zeigen die einschlägigen Statistiken, etwa die Media-Analyse, dass die Reichweitenerosionen vieler etablierter Push-Medien, insbesondere TV, Zeitungen und Zeitschriften, noch nicht abgeschlossen sind. Zum anderen gewinnen die Pull-Medien an Relevanz, die sich sowohl in steigender Nutzungsdauer durch die Rezipienten in ihrem ...
Aufsatz
Normative and cognitive influences on female entrepreneurial reluctance at the base of the pyramid - an explorative study of cleaning ladies in Istanbul
(COMSATS, Inst. of Information Technology, 2013)
Previous research has considered entrepreneurship as a way out of poverty and as a chance to foster economic growth. Moreover, specifically start-ups headed by women have played an important role in the economic development and it has been argued that gender-related issues, amongst others, play a significant role for the performance of a country or region. Against this background, this qualitative study explores desires, reluctances and constraints toward entrepreneurial activities of a comparably homogenous group ...
Aufsatz
![Open Access](/themes/Mirage2/images/Open_Access_logo_PLoS_transparent.svg)
Process is King: Evaluating the Performance of Technology-mediated Learning in Vocational Software Training
(2018-09-01)
Technology-mediated learning (TML) is a major trend in education, since it allows to integrate the strengths of traditional- and IT-based learning activities. However, TML providers still struggle in identifying areas for improvement in their TML offerings. One reason for their struggles is inconsistencies in the literature regarding drivers of TML performance. Prior research suggests that these inconsistencies in TML literature might stem from neglecting the importance of considering the process perspective in ...
Aufsatz
Immer noch und immer wieder – Streit um den Status von DRK-Krankenschwestern – Überlegungen nach der Lektüre einer Entscheidungsanmerkung Bernd von Maydells
(2018)
Viele tausend Schwestern des Deutschen Roten Kreuzes arbeiten noch heute in deutschen Krankenhäusern und in der Krankenpflege. Sie tun dies meist auf der Grundlage sogenannter Gestellungsverträge zwischen ihrer jeweiligen Schwesternschaft und dem Krankenhausträger. Der arbeitsrechtliche Status der DRK-Schwestern ist seit Jahrzehnten hochumstritten. Ein Aspekt dieser komplexen Problematik betrifft die Frage, ob solche Schwestern, die aufgrund von Gestellungsverträgen dauerhaft in Krankenhäusern arbeiten, in Bezug auf ...
Aufsatz
![Open Access](/themes/Mirage2/images/Open_Access_logo_PLoS_transparent.svg)
Machines as teammates: A research agenda on AI in team collaboration
(2019-07-06)
What if artificial intelligence (AI) machines became teammates rather than tools? This paper reports on an international initiative by 65 collaboration scientists to develop a research agenda for exploring the potential risks and benefits of machines as teammates (MaT). They generated 819 research questions. A subteam of 12 converged them to a research agenda comprising three design areas – Machine artifact, Collaboration, and Institution – and 17 dualities – significant effects with the potential for benefit or harm. ...
Aufsatz
![Open Access](/themes/Mirage2/images/Open_Access_logo_PLoS_transparent.svg)
Why different trust relationships matter for information systems users
(2015-12-08)
Technology acceptance research has shown that trust is an important factor fostering use of information systems (IS). As a result, numerous IS researchers have studied factors that build trust in IS. However, IS research on trust has mainly focused on the trust relationship between the user and the IS itself, largely neglecting that other targets of trust might also drive IS use from a user’s point of view. Accordingly, we investigate the importance of different targets of trust in IS use. Therefore, we use the concept ...
Aufsatz
Report for Politicians
(2017)
Purpose – This paper provides a comprehensive overview of the understanding of politicians about social entrepreneurship and its ecosystem. These findings are contrasted with the needs and wishes of social entrepreneurs. Design/methodology/approach – The research used a qualitative research approach. We conducted in-depths interviews with entrepreneurs, politicians, and high-level responsible administrators responsible persons of eight European countries. Data analysis covers pattern matching and case comparison. ...
Aufsatz
Report for Chambers of Commerce and Start-up Centres
(2017-08-18)
Purpose – This report provides a comprehensive overview of the needs and wishes of entrepreneurs and contrasts them with the spectrum of services and support offered by start-up centres and chambers of commerce who participated in this study. Design/methodology/approach – The paper uses a qualitative research approach. In total, we conducted 57 in-depths interviews with entrepreneurs, start-up centres and the chambers of commerce of eight European countries. Data analysis covers pattern matching and case comparison. ...