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Dissertation
Entkopplungsphänomene bei der Umsetzung institutionalisierter Managementkonzepte
(2020-08-06)
Die Arbeit widmet sich der Entkopplung bei mimetischem Isomorphismus, indem sie am besonderen Beispiel des Managementkonzepts der Lean Production verschiedene Entkopplungsphänomene offenlegt. Sie entwickelt darauf aufbauend ein Modell, das die Entkopplung bei mimetischem Isomorphismus als Prozess darstellt.
Dissertation
On the Cooperation of Groups in Social Dilemmas
(2020)
Die Menschheit steht vor zahlreichen Umweltproblemen wie dem Klimawandel, Luft- und Wasserverschmutzung, Biodiversitätsverlust und der Übernutzung natürlicher Ressourcen. All diese Probleme haben gemein, dass sie soziale Dilemmata darstellen und nur durch die Kooperation großer Gruppen gelöst werden können. Diese Dissertation bietet eine Analyse zur Kooperation von Gruppen in vier Studien. Die Arbeit besteht aus zwei Teilen. In Teil I werden zwei Laborexperimente präsentiert, in denen Entscheidungen von Individuen ...
Aufsatz
Tipping Versus Cooperating to Supply a Public Good
(2017-02-17)
In some important multiplayer situations, such as efforts to supply a global public good, players can choose the game they want to play. In this paper we conduct an experimental test of the decision by a group with fixed membership, playing over a finite number of periods, to choose between a “tipping” game, in which every player wants to contribute to the public good provided enough other players contribute, and a prisoners’ dilemma, the classic cooperation game. In the prisoners’ dilemma, the first best outcome is ...
Dissertation
Antecedents, Interpretations and Consequences of Strategic Change: A Business Model Perspective
(2020-10-15)
Firms increasingly face challenges caused by changes in their environment like shifts in custom-er preferences, the development of new (digital) technologies, or threats by new, disruptive business models (BM). Firm survival and achieving long-term success often require a firm’s reaction to these challenges. Therefore, firms mostly engage in and initiate strategic change like business model innovation (BMI), a dynamic process that alters strategies, structures, and iden-tities and involves various actors. Due to the ...
Aufsatz
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A comparison of individual and group behavior in a competition with cheating opportunities
(2020)
While it is well established that individuals and groups make different economic decisions, the reasons for the behavioral differences are still not fully understood. We experimentally compare individual and group behavior in a competitive setting where cheating can be used to outperform the competitor. Our design allows us to exogenously control for the type of the decision maker, the type of the competitor, and whether the competitor is able to cheat or not. The results show that there is much more cheating in ...
Aufsatz
The choice of institutions to solve cooperation problems: a survey of experimental research
(2019-11-01)
A growing experimental literature studies the endogenous choice of institutions to solve cooperation problems arising in prisoners’ dilemmas, public goods games, and common pool resource games. Participants in these experiments have the opportunity to influence the rules of the game before they play the game. In this paper, we review the experimental literature of the last 20 years on the choice of institutions and describe what has been learned about the quality and the determinants of institutional choice. Cooperative ...
Teil eines Buches
Neue Medien im Kundendialog
(BusinessFORUM, 2011)
Kundendialoge im Web 2.0 sind erheblich anspruchsvoller als konventionelle Vorgehensweisen im E-Commerce und in den allseits etablierten Online-Shops. Vom Marketing-Buzzword im Jahr 2006 ist diese Kommunikationsform nun zu einem „Must" des zeitgemäßen Marketings avanciert. Allerdings bestehen Unsicherheiten hinsichtlich der Möglichkeiten und Grenzen einer Kundenkommunikation mit den Diensten des Web 2.0. Qualifizierte Budgetentscheidungen sind daher oft schwer zu treffen. Für alle Unternehmen und Organisationen wie ...
Aufsatz
Cultural Adaption of Hypermedia
(2012)
Culturally adapted hypermedia design attracts increasing scientific attention. Complementing the conventional human-computer interaction studies we investigate the current state of companies’ cultural adaptation of their websites. This study evaluates a sample of 215 websites with respect to design and navigational aspects. Subsequently, we discuss the possibilities of structuring hypermedia and enabling the adaptation to culturally bounded user expectations. Moreover, we introduce metrics for assessing navigational ...
Aufsatz
Is your Perception of "Luxury" Similar to Mine? A Concept Made of Absolute and Relative Features
(2015)
Luxury is a relative feature of goods and services. Despite the many empirical studies that have been conducted, marketing scholars have not agreed on a common definition or interpretation of the term "luxury" so far. This deficit causes improper interpretations and, thus, evokes a kind of growing conceptual confusion. Additionally, the increasing interest in luxury in recent years had contributed unintentionally to the ambiguity of the term. Advertising agencies consciously or unconsciously aim to take advantage of ...
Aufsatz
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Linking entrepreneurial orientation to firm performance in a post-socialist market context: the case of Hungary
(2016)
Entrepreneurial orientation provoked the interest of numerous scholars as well as political and administrative decision-makers. Both start-ups and already established corporate entities are increasingly persecuting new opportunities, products, and business models in order to establish superiority above their competitive environment. The tendencies evince an optimist impact of entrepreneurial orientation on business performance, namely on financial performance. Beyond the aforementioned relationship, there are impulses ...